August 2004

Cover Story


Rising Sun Rising Sales


Buoyant New Business

Sugar Substitute

The Wild Ride

Guide To The 2004 Hawaii Business Top 250

Eyeing the Bottom Line

Hawaii Outlook

Behind The Scenes

Incoming Freshman

Wholesale Changes

Back In The Saddle

The Big Picture

A Whopper Of A Tale

Fierce Loyalty

Hawaiian Water Patrol

Rooms for Improvement


Editor's Note

2004, A Year For Firsts