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Picture Perfect Software

 Lorenz Sell, President, Blue Lava Technologies

Lorenz Sell

Blue Lava Technologies

Americans snap nearly 30 million digital photos each year, says Lorenz Sell, the 27-year-old co-founder and president of Blue Lava Technologies in Honolulu. But what happens to those memories after you shoot a few dozen pictures at your cousin’s wedding or your daughter’s graduation? “Many times, nothing happens,” says Sell, who developed a free, Mac-only program called iLovePhotos, which he says makes viewing and sharing photos as easy as taking them. He came up with the idea after learning that his friend, Tetris mogul Henk Rogers, who is also co-founder of Blue Lava Technologies, needed a way to deal with more than 15,000 of his photos. is expected to debut in September.

Here’s how it works:

iLovePhotos is downloaded directly onto your Mac desktop where your photos actually are. So no need to upload them to a Web site like Flickr. The software can also be fully integrated with your email address book, allowing one-click sharing directly from your desktop with the people in each photo.

Index your photos and visually tag them using what Sell says is the first desktop application on the market that uses facial detection software to organize photos. This allows users to quickly sort any number of digital images according to the faces in the photos and then quickly post them on a personal Web page or click an email address. Or, just set it up to do such things as automatically email all pictures of your newborn to your parents.

iLovePhotos also applies that advanced technology to create personalized slideshows. Slideshows can then be viewed on the Web, iPod, iPhone, Apple TV or digital picture frame.

HOW IT MAKES MONEY: will generate income solely from online ad sales. The free download is designed to drive Web traffic.

Hawaii Business magazine invites you to comment on our articles and the issues they raise. Comments are moderated for offensive language, commercial messages and off-topic posts and may be deleted. Some comments may be chosen for inclusion in the magazine on the Feedback page.

Jan 6, 2010 03:31 pm
 Posted by  hawaiifi

Very interesting concept. I wish I could try it but I don't have a Mac :-(

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