2011-2012 Founders & Visionaries- Hawaii's Best
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(clockwise from left) Ululani Hamilton, Ruben Rosete,
Family-owned for three generations, Ka Lei Eggs has been trusted in Hawaii for more than 45 years. Evident in their customer service and steeped in family tradition, the company is rooted in values that resonate with a loyal clientele.
The company treats consumers as if they were family. Part of that treatment includes a firm dedication to serve nothing but the best. The company was founded upon eggs produced at the family farms in Hawaii, and today, that tradition carries on.
Attention to detail at the family farm on Oahu, where the eggs are produced, may be what attracts customers to the brand. “Many customers who have been eating our eggs for many years say that our eggs taste sweeter,” says company owner Lois Shimabukuro, who has been with the company for 25 years. She credits the product’s desirable flavor to a special feed recipe and the choice to forgo shell treatment, which keeps the flavor in a purer state.
When the customers get home, they can rest assured knowing the family treatment doesn’t stop with the product. Ka Lei Eggs takes it a step further in their customer service, which includes taking the time to speak with customers with any questions or concerns they might have. These can range from quality or handling inquiries to distribution questions. “We also assist our customers with simple questions like, ‘I left my eggs out for a couple of hours. What should I do with them and are they safe to use?’” says Shimabukuro. “It makes a huge difference when the customer calls and can receive an immediate answer to their questions.”
But the service is not limited to customer interactions. Ka Lei Eggs prides itself in community contributions, whether it is participating in sustainability fairs and speaking engagements or even partnering with community and charitable organizations in seasonal events and fairs.
Owner Lois Shimabukuro showcasing a
Ka Lei Eggs is also fully committed to fostering a family environment among its employees, especially during the holiday season. Shimabukuro has made it a Ka Lei Eggs tradition to pass out gift cards to her employees at Thanksgiving, host an employee Christmas luncheon and Secret Santa grab-bag, and a year-end-dinner. “We wrap up the year with a company party where family and friends are invited and a huge buffet is served — with karaoke and dancing!” she says.
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