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Corporate Anniversaries 2013: Jobline X-Press, Inc.

Entrepreneurship, a family tradition ... Continues

Debi Higa, Operations, Emily Morales, Employment Specialist, Garrett Wilheim, Gen Labor, Alexander Maalaea, Gen Labor, Howard Amorin, VP, Johanna Amorin, President, CEO, CFO, Board Chair, Owner

My grandmother, Bella Kapela Moses, was a business woman, whose enterprise was Aunty Bella’s Lei Stand, situated on the grounds of the Royal Hawaiian Hotel in Waikiki on Oahu. Upon my grandmother’s passing, my parents, John and Hannah Shin, decided to start a lei business in Waikiki. My mother, experienced in this field, diligently worked seven days a week and trained her seven daughters to learn the business. Our family business took on many physical forms; station wagon, pickup truck, Frito lay van, and lei hut. The second of seven daughters, I was taught at an early age to work hard in all facets of the lei and flower industry, and be accountable to the A to Z operations, including sales, accounting, record keeping and customer service. This experience paved the way for me to become an entrepreneur!

After marriage, 3 sons, and experience gained from some great Hawaii companies; Hawaiian Telephone Co., American Security Bank, Aloha Airlines, and State Judiciary, I felt a tremendous urge to be my “own boss.” I joined Toastmasters, engaged in remedial courses in business, received entrepreneurial training and started my first business, “Tidy Up Services”, commercial maintenance, in 1993. In 1998, Jobline X-Press, Inc. was created with the utmost passion, occupying its place in a competitive field among other major employment companies in Hawaii. Our locally owned company touches on “ALOHA” and offers a common sense approach to business decisions and most importantly, being mindful to our customers’ business objectives. I believe our customers’ goals are mutual, seeking quality of service and a sensible bottom line through and through.

Johanna Amorin, President, CEO, CFO, Board Chair, Owner

This year marks our 15th anniversary, and as President, CEO, and Owner of Jobline X-Press, Inc., located at 270 Ho‘okahi Street, Suite 205, in Wailuku, Maui, HI, I say, MAHALO!! We are proud of our company’s staff, comprised of family members and a great team of office support. Jobline X-Press, Inc.’s employees and clients are embraced with the aloha spirit as they enter our offices and our relationships are valued with respect and integrity. We enhance our customer service level by being available 24/7 to assist our customers with their needs and concerns. Our Motto, “Do what you do best, We do the rest” emphasizes our great Human Resource Management services, tailored to each business customer’s need. Our customers deserve the best service and we aim to please!

My husband Howard, Vice President, is on call 24/7, with the President to consult with, 24/7, a great team of support to all of our customers, anytime, any day! Howard, a retiree from the County of Maui, brings to Jobline X-Press, Inc. a multitude of experience gained, with a flair for patience and responsibility to his position. Core members of our staff include C. Kekoa Amorin, IT director; Debi Higa, Operations; Emily Morales, Employment Specialist; and two other sons, who complete our Board of Directorship and Salesmanship. We work hard as a team and our mission is to strive for Excellence in serving our customers.

John Amorin, Board Dtr/Sales, Mack Amorin, Board Dtr/Sales, C.Kekoa Amorin, IT Director/ Board

As a small business owner in Hawaii, faced with the woes of the economy and legislative challenges, we opt to keep a positive attitude, stay current with the economical forecast, thus, to be able to forge strategies to survive and continually grow our business. Knowledge is power and paramount to keeping informed on all aspects of business enterprise, government updates, and news on the local, state, and federal levels.

Jobline X-Press, Inc. is a locally owned company and we are very grateful to our family of customers and our new business partners. We pride ourselves with the quality of business relationships we establish with our customers and we continually strive to improve our local communities’ employment status. Our customers are our Ohana (family) and the spirit of “ALOHA” permeates our business relationships. We are blessed and thank all of our customers for their continued patronage to a locally owned company in Hawaii Nei!!! Mahalo nui loa!!!


270 Ho‘okahi Street #205
Wailuku, HI 96793

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