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Corporate Anniversaries 2013: Polynesian Cultural Center

New “Go Native!” activities were recently introduced as part of PCC’s popular daytime experience to entice guests to “do as natives do” and actively participate in traditional Polynesian aspects of daily life, including outrigger canoe paddling (pictured). Other exciting “Go Native!” activities include coconut tree climbing and spear throwing, just to name a few.


In 2013, the Polynesian Cultural Center (PCC) will celebrate 50 years of perpetuating and preserving the cultures of Polynesia. With six-island villages, representing Aotearoa, Fiji, Hawai‘i, Samoa, Tahiti and Tonga, as well as exhibits depicting Rapa Nui and Marquesas, the PCC has immersed guests in native cultures over the span of five decades through exhibits, demonstrations and hands-on activities.

The PCC traces its roots back to the old La-‘ie hukilau that started in 1948 as a way to raise money for the community while educating and entertaining guests. On October 12, 1963 the PCC opened its doors and has since grown into the 42-acre attraction loved by kama-‘ina (locals) and malihini (visitors) that is now recognized as Hawai‘i’s top paid visitor attraction.

Since 1963, the PCC has welcomed more than 36 million guests, and provided financial assistance to over 18,000 young people from more than 70 different countries while they attend the Brigham Young University-Hawai‘i. As a non-profit organization, one hundred percent of PCC’s revenue is used for daily operations and to support education.

The 50th anniversary has PCC embarking on a yearlong celebration of the past as it charts a course into the future. In 2009, they raised the curtain on a $3 million evening show, Ha-‘: Breath of Life, and in 2011, Gateway, a grandiose restaurant and special events venue, opened its doors. 

In celebration of its golden anniversary year, the Center will unveil many new improvements and attractions, including an interactive theater experience found nowhere else in Hawai‘i and a redesigned Hawai‘i village. Other improvements underway include the renovation of Hale Aloha, home of the world famous Ali‘i L‘au, and a revitalized Samoa village. PCC also has plans to double the size of the current market place to accommodate more shops and offer a wider variety goods from throughout Polynesia.

In honor of PCC’s 50th anniversary, special pricing and promotions will be unveiled throughout the year. A week’s worth of special festivities commemorating the milestone are slated for September 1-8, 2013. Join us in celebrating 50 years of sharing the spirit and cultures of Polynesia.


55-370 Kamehameha Hwy.
Laie, HI 96762


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