Getting Ready for Hawaii’s Senior Living Boom
Innovative options and solutions are growing in response to increasing elder care needs and the graying of Hawaii’s baby boomers
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The first wave of baby boomers reaching age 65—traditional retirement age—in 2011 will make an impact on Kāhala Nui’s marketing initiatives.
“We get inquiries from people who are still working, and are physically and socially active,” says Marketing Director Darlene Canto. “We expect that they will continue to want to have greater independence and redefine what retirement means to them.”
One area Kāhala Nui is exploring is offering greater options in tasty, but healthier dishes at its onsite dining facilities. Its current amenities reflect an active senior lifestyle, featuring wellness programs, and social, educational and cultural activities. Kāhala Nui residents also have access to an arts studio, spa, salon, library, business/media center and a theater.
Having three care levels ranging from independent living to nursing care, Kāhala Nui has helped redefine “aging in place” for Hawaii’s active seniors. It offers attractive alternatives to remaining in one’s own home and one’s increasing need for senior care. Residents also regularly rate Kāhala Nui’s associates highly in the facility’s annual satisfaction survey, which is conducted by an independent third party.
“They are our greatest asset,” says Canto.
Once Kāhala Nui residents move in, they never have to move again except between levels of care, as their needs change. Kāhala Nui has also recently launched a Senior Accountability Program to reach out with services in the greater community to seniors who chose to remain in their own homes.
According to Hawaii Long Term Care Association’s report, between 1990 and 2008, seniors aged 75 and older increased 120 percent in Hawaii, compared to 40 percent nationally, says Canto.
“As life expectancy continues to increase,” she says, “the need for senior housing, services and care for our kupuna will become ever more critical.”
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