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Top 250: Aloha Pacific Federal Credit Union

Left, Aloha Pacific Federal Credit Union employees and Board of Directors gather at the Fort Street branch.

Aloha Pacific Federal Credit Union (APFCU) has helped generations of Island families as a partner in financial milestones such as a first personal loan, first car loan, first mortgage or a Home Equity Line of Credit. APFCU, which is marking its own milestone 75th Anniversary, continues to serve its loyal members with products and services that reflect their changing needs and the ever-evolving world we live in.

The credit union was created in 1936, when a dozen city employees gathered to charter an alternative to the financial institutions that were under-serving their fellow workers. Known as the Honolulu City & County Employees Federal Credit Union, it started out the next year with a pool of $60 and for many years operated out of a tiny office at Honolulu Hale.

Renamed Aloha Pacific FCU in 2007, it is Hawaii’s third-largest credit union with nearly 40,000 members, over $736 million in assets, 40 ATMs and 10 branches – nine on Oahu and one in Las Vegas. Although city workers still comprise the core membership, APFCU now includes more than 1,400 Select Employee Groups, all of whom are eligible to join.

APFCU’s executive team is led by Wallace Y. Watanabe, center.

“We are so thankful to those original charter members and to our many loyal members who followed – they are the reason we’ve been successful all these years,” says Wallace Y. Watanabe, president and CEO of Aloha Pacific FCU. “Part of being thankful is that we have a tradition of giving back to our members.”

Low or no fees, better rates, superior service and other exclusive money-saving offers are just part of the benefits of membership. Family Day movie screenings, Member Appreciation Day at the 50th State Fair and annual scholarship opportunities add to a sense of ohana.

APFCU’s most senior employee with 40 years of service, Wallace has seen generations of members flow through the branches. He has also seen many changes over the years, including advancements such as the launch of APFCU’s Kalabash ATM Networks, and Internet, mobile and text-message services that meet the needs of members. APFCU is the first and only Hawaii-based credit union to reach beyond these island shores with the opening of the Las Vegas branch.

In addition, as the community has become more aware of environmentally sustainable choices, APFCU has risen to the challenge, offering solar water-heating and photovoltaic loans and special discounts on “green” vehicles that save money and save non-renewable energy resources.

And social media initiatives, including Facebook, Twitter and Yelp, are part of the credit union’s thrust for 2012 and beyond – another way to reach out to its tech-smart members and the community.

One thing remains constant: “Building Lasting Relationships” isn’t just a motto at Aloha Pacific Federal Credit Union – it’s a mission, accomplished for 75 years and the continuing goal for the next 75.


832 South Hotel Street
Honolulu, HI 96813
Phone: (808) 531-3711


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