BOSS Survey: Tourism, Big Companies Lead Hawaii’s Recovery
The state’s top survey of business leaders shows that tourism companies and big businesses are leading Hawaii’s slow and uneven economic recovery.
About the Survey: In October, QMark Research surveyed top executives at 400 Hawaii businesses for BOSS the twice-yearly Business Outlook and Sentiment Survey. A weighted sample of very small, small, medium and large companies was chosen. A sample of this size has a margin of error of +/- 4.90 percentage points with a 95 percent level of confidence. Thank you to the Business Banking Council, led by Ken Gilbert, for the use of past statistical information. The quotes come from follow-up interviews by HB Senior Writer Beverly Creamer.
Highest Optimism Since 2007
“Everything has bottomed out as of many months ago and we’re seeing stabilization across all of our units. We’re also pursuing different and upcoming demographics – Korea and China for sure, with more large charter groups, and also Canadian and Australian bookings. … It seems to be a really good time to scale up and we’re looking to increase inventory (of buses/coaches) in 2011. We hope to see a strong surge through late spring and next summer, and APEC is going to be great for everyone.”
– Dave Mark, spokesman, Roberts Hawaii Tours (1,400 employees)
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