BOSS Survey: Tourism, Big Companies Lead Hawaii’s Recovery
The state’s top survey of business leaders shows that tourism companies and big businesses are leading Hawaii’s slow and uneven economic recovery.
About the Survey: In October, QMark Research surveyed top executives at 400 Hawaii businesses for BOSS the twice-yearly Business Outlook and Sentiment Survey. A weighted sample of very small, small, medium and large companies was chosen. A sample of this size has a margin of error of +/- 4.90 percentage points with a 95 percent level of confidence. Thank you to the Business Banking Council, led by Ken Gilbert, for the use of past statistical information. The quotes come from follow-up interviews by HB Senior Writer Beverly Creamer.
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Highest Optimism Since 2007
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“Everything has bottomed out as of many months ago and we’re seeing stabilization across all of our units. We’re also pursuing different and upcoming demographics – Korea and China for sure, with more large charter groups, and also Canadian and Australian bookings. … It seems to be a really good time to scale up and we’re looking to increase inventory (of buses/coaches) in 2011. We hope to see a strong surge through late spring and next summer, and APEC is going to be great for everyone.”
– Dave Mark, spokesman, Roberts Hawaii Tours (1,400 employees)
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