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BOSS Survey - December 2011

Survey Analyzes Hawaii’s Economic Doldrums

(page 1 of 3)

Download the 2011 Survey Data Results. (PDF)

Poll of 400 local business leaders goes inside the local economy and forecasts what’s ahead 

LOWLIGHT: Confidence for next year continues to erode.
Highlight: Special survey of tourism leaders.



Index consolidates the changes in revenue, profit and staffing for 400 local companies over the past 12 months.

Very small businesses suffer the most

The survey shows that companies with fewer than 10 employees have been hit hardest – 52 percent say profit was down in the past year and 46 percent say revenue was down.

About the Survey

BOSS – the Business Outlook and Sentiment Survey – is a survey of 400 business leaders on all major islands. It is done twice a year for Hawaii Business by Qmark Research, a division of the Anthology Marketing Group. 

Four hundred random interviews were conducted by telephone from Oct. 3 to Oct. 13. In each case, Qmark spoke with the company’s owner, CEO or other senior executive. Thirty-two percent of the respondents were on the Neighbor Islands. A mix of small, medium and large companies were surveyed.

Thank you to the Business Banking Council for use of past data.


BOSS Survey 2011 is conducted by


Profit and Revenue Hurting


Has your company’s profit gone up, down or stayed the same in the past 12 months?


Did your profit rise, stay steady or fall in the past 12 months?



Has your company’s revenue gone up, down or stayed the same in the past 12 months?


Did your revenue rise, stay steady or fall in the past 12 months?


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Hawaii Business,December