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BOSS Survey - December 2011

Survey Analyzes Hawaii’s Economic Doldrums

(page 3 of 3)


Tourism companies lead in pessimism

When BOSS compared all 400 companies surveyed with the 109 companies that were connected to the visitor industry, it found:


All Companies Surveyed vs. Visitor Companies Only

In general, the 109 visitor-industry companies had poorer results on revenue, profit and staffing than the average Hawaii company, and their outlook was more pessimistic.

What share of your company’s tourism revenue comes from the major visitor markets: U.S. mainland, Japan, Korea, China and all other countries?



Fear and hopes change over time


Will Visitor Spending at Your Company Increase in the coming year?

Percentage of business leaders who answered yes over the past few years


Disney’s Impact

What will be the effect of the new Aulani resort on your business?



“Assuming that weather conditions are normal, we’re expecting that the next year should be very good. Globally, there’s an all-time shortage of macadamia nuts right now, and so prices are currently very strong. Our retail sales seem to be holding up well.”

— John Wilkie
Operations Manager, Mac Farms of Hawaii Inc.


“On a local level, we’ve doubled recruiting and are slated for our best year in 2012. There’s a huge gap right now from businesses that have left the area due to the decline in the economy, and we’re seizing that opportunity.

— Michael Ceci
Hawaii Managing Partner, New York Life Insurance Co.


“We’re seeing the market open up in China and experiencing more visitors from Korea, too, so we’re really encouraged and hoping for the best next year.”

— James Donnelly,
Waikiki manager for Hans Hedemann Surf School


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