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Crazy Shirts' Crazy Dyes

The real things are part of the company's money, Kona coffee and chocolate shirts

Shredded greenbacks go into these shirts.

Photos: Courtesy of Crazy Shirts

For people who love the feel of money, Crazy Shirts lets them wear it on their backs.

The dye in their money T-shirt incorporates shredded currency from the Federal Reserve, says Eunice Chang, marketing assistant at the company’s Aiea headquarters. “There (were) a lot of restrictions on usage. We were in constant contact with the Feds starting up this project,” says Chang.

Like actual money, the shirts are a muted green.

“Money” is just one of Crazy Shirts’ many specialty dyes that evoke the company’s motto: “Be Original. Be Crazy.” The specialty line started in 1996 with the company’s Kona-coffee-dyed items and includes T-shirts, shorts, twill pants and even sandals in some dyes.

Among the other specialty dyes:

  • The Kona coffee and chocolate dyes have fragrances that last about four to five laundry cycles;
  • The dye in “Crater” uses real volcanic ash; and
  • “The beer dye is perfectly brewed to a golden shade of pale ale,” Chang says.

www.crazyshirts.com

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Hawaii Business,December