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Mentors Guild Hosts Business Advice from Hundreds of Experts

Co-founder's need for good advice led him to launch advice website

Photo: Thinkstock


Mentors Guild co- founders: Iqbal Ashraf (left) and Pankaj Nirwan.
(Not pictured: Jason Rushin.)

Photo: Courtesy Mentors Guild

When Iqbal Ashraf was promoted from operations manager to general manager of a local accounting firm some years back, he was on top of the world, until he realized his new responsibilities went beyond his core expertise.

“I had a lot of good know-how about the business, but there were certain areas where I needed to sharpen my skills,” Ashraf recalls. “I couldn’t learn by reading a book or going back to school because I needed to run the company. What I needed was a good mentor.”

Many Mentors:

Fast-forward to May 2013, when Ashraf and co-founders Pankaj Nirwan and Jason Rushin launched Mentors Guild, a website that helps business leaders find coaches and management consultants. The team has vetted more than 220 consultants to provide mentoring on a host of topics, including business strategy, change management and leadership development. Ashraf says he finds leading experts in well-regarded sources, such as the Harvard Business Review and The Wall Street Journal, and conducts rigorous interviews before inviting them to be members of Mentors Guild.

How it works:

Executives grappling with business problems can anonymously post a query on and have qualified experts provide advice for free, Ashraf says. The executive selects one written response and has a one-hour telephone conversation with the consultant, in most cases at no charge. Should the matter require in-depth advice, the two parties negotiate a deal.

Satisfied Customer:

“The quality of the answers and the diversity of perspectives that we received from the consultants blew us away,” says Jayson Miller, COO at ProService, the human resources services provider that has used Mentors Guild for guidance on leadership and compensation.

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