Email
Print
del.icio.us
digg
yahoo!
Comments
FeedJan-06
 |
In 1966, Hawaii Business & Industry reported 350 new seasonal jobs on the Big Island, spurred by the expansion of the Royal Hawaiian Macadamia Nut Co. William M. Hale, the company's president told Hawaii Business & Industry, "We are more convinced than ever that there is an expanding market for high-quality macadamias." In 2005, macadamia nuts and papayas vied for the No. 3 position in Big Island agriculture, following agriculture giants: sugar and coffee. Over the years the ownership of what became the Mauna Loa brand operation changed from Castle & Cooke to C. Brewer in 1974 and again to the San Francisco-based Shansby Group in 2000. Shansby sold it to the Hershey Co. (NYSE:HSY) in 2004.
 |
1971 The Original ATM
Until 1971, when Bank of Hawaii introduced the CashTel, precursor to today's touch-screen, talking, Brail-ready ATM, running to a machine mounted in the wall to get instant cash was unheard of to local residents. At $30,000 a pop, the CashTel gave BOH a "six-month jump on the competition locally," Hawaii Business reported. Although the original ATM lacked the convenience of accessing multiple accounts and the safety of a running camera behind mirrored glass, customers could withdraw up to $100, twice a day, against a credit account.
"The CashTel system is intricately designed to prevent misuse," Hawaii Business explained, noting the addition of the magnetic strip. Boasting a 90-second transaction time, the CashTel also withheld stolen cards and those with bad credit.
 |
1986 Oh, What a Culturally Appropriate Feeling
Who can forget the memorable, "I love what you do for me [man, woman, or entire family jumps in the air] Toyota!" slogan that ran throughout the '90s? Slogans have linked our minds to brands and products for ages. In the '80s, Toyota's catch phrase changed from, "Oh what a feeling!" to "Who could ask for anything more." These days, slogans are more than unforgettable; they are culturally specific. The current, "Moving Forward" slogan that Toyota debuted in 2004 is presented in Chinese ads as "Moving forward and pursuing your dreams," and in Hispanic ads, "Moving forward with confidence."
Do you like what you read? Subscribe to Hawaii Business Magazine »
