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Hawaii Business BOSS Survey – June 2012

Hawaii's Top Survey of Business Leaders

(page 1 of 3)

Download the 2012 Survey Data Results. (PDF)


  • Revenues and profits at Hawaii businesses up strongly.
  • Optimism remains high for the overall Hawaii economy in the coming year.
  • Retail sector’s performance stronger than overall Hawaii businesses on all measures: revenue, profit, jobs and future spending plans.


The Optimism Index is a valuable leading economic indicator.

If business leaders are optimistic about the future, they are more likely to expand their businesses, add inventory, hire more employees and give
raises to existing



The Optimism Index is based on the business leaders’ outlook for the next year: Will the overall Hawaii economy improve, remain the same or get worse? The latest survey is the fifth consecutive survey showing strong optimism.



The Performance Index has fluctuated since it began to rebound in October 2010, but is at its highest level since the first quarter of 2008. The index is based on three factors: changes in gross revenue, profit and employment at the surveyed companies over the past year.


About the Survey

BOSS stands for Hawaii’s Business Outlook and Sentiment Survey. This edition of the twice-a-year survey was based on 400 random interviews of business executives and owners conducted by Qmark Research from April 11 to April 23, 2012. The sample of companies was stratified based on number of employees: Businesses with 3 to 9 employees were designated “very small;” 10 to 49 employees “small”; 50 to 99 employees “medium”; and 100 or more employees “large.” A targeted sample of 100 businesses in each size was the goal. For the retail section of the survey, interviews were completed with 101 leaders who described their companies as retail. Executives on all the major islands were interviewed. A sample of this size (n=400) has a margin of error of +/- 4.90 percentage points, with a 95 percent level of confidence.


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