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Hawaii Business BOSS Survey – June 2012

Hawaii's Top Survey of Business Leaders

(page 3 of 3)

[ SECTOR ANALYSIS ]

Hawaii’s Retail Businesses: Better Performance, But Less Optimism

The overall BOSS survey is based on interviews with the owners or key leaders of 400 Hawaii businesses. This part of the survey is based on interviews with 101 leaders in Hawaii’s retail sector. 

 

2011 Holiday Spending

Each retailer was asked to evaluate the latest holiday spending season (for instance, this 2012 survey was based on the 2011 Christmas shopping season).

 

2011 Holiday Gift Card and Gift Certificate Spending 

Each retailer was asked to compare the 2011 holiday spending season with 2010 in terms of gift card/gift certificate sales.  The findings indicate these sales have declined.

 

Marketing Strategies

Retailers were presented with 11 different sales strategies and asked if any have been employed by their company. Here are how many answered yes to each question:

 

Future of Retail

How optimistic are you about Hawaii’s retail industry over the next year.

 

Which of There Issues are Hurting Your Business?

 

Hawaii Business magazine invites you to comment on our articles and the issues they raise. Comments are moderated for offensive language, commercial messages and off-topic posts and may be deleted. Some comments may be chosen for inclusion in the magazine on the Feedback page.

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Hawaii Business,June