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Staging a Race is No Walk in the Park

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What a Sports Event Costs

At left and below are cost and revenue estimates for the Honolulu Triathlon International Festival of Sports, scheduled for May 19, 2013. Estimates are fixed costs based on 1,000 participants; a field of 800 is expected.

Costs

$38,800
Marketing and advertising, including signs, awards, T-shirts and logo items.

$22,403
Staff, including monetary donations to volunteer groups.

$73,053
Operations, including police, barricades/cones, ice, rentals, timing, tents, tables, chairs, insurance, permits and fees.

Total: 
$134,256
(does not include Japanese staff and their costs).

Revenue

$135 entry fee x 800 participants =
$108,000

Profit/Loss

Cost of $134,256 minus revenue of $108,000 equals a loss of $26,256, which can be made up through sponsorships or more participants.

Source: JJ Johnson

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