Staging a Race is No Walk in the Park
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What a Sports Event Costs
At left and below are cost and revenue estimates for the Honolulu Triathlon International Festival of Sports, scheduled for May 19, 2013. Estimates are fixed costs based on 1,000 participants; a field of 800 is expected.
Marketing and advertising, including signs, awards, T-shirts and logo items.
Staff, including monetary donations to volunteer groups.
Operations, including police, barricades/cones, ice, rentals, timing, tents, tables, chairs, insurance, permits and fees.
(does not include Japanese staff and their costs).
$135 entry fee x 800 participants =
Cost of $134,256 minus revenue of $108,000 equals a loss of $26,256, which can be made up through sponsorships or more participants.
Source: JJ Johnson
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