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The Hawaii Business 20 for the Next 20

(page 17 of 21)

    Photo: Courtesy of Carol Reimann

Carol Reimann, age 50

Executive director, Maui Hotel and Lodging Association

Carol Reimann was born in Los Angeles but she is a Maui girl at heart.

Her father, now 88 and retired, moved to Los Angeles for his career, but eventually returned to the Valley Isle, where he worked for the Maui Surf hotel.

Reimann came along and found herself working in the visitor industry for 30 years. She quickly adjusted but laughingly admits that, at first, “I was in food shock. I grew up on pizzas and tacos.”

Her career included stints at the Kaanapali Beach Resort and at Kapalua before taking on her current role at the Maui Hotel and Lodging Association, advocating for the travel industry at the Legislature and County Council, and raising tourism’s profile in a community that depends on it so heavily.

On Maui, the visitor industry accounts for 40 percent of all jobs, “directly or indirectly,” Reimann says. “In that sense, I am making a difference.”

She also encourages young people to envision a career in the visitor industry. One such effort is the Maui Academy of Hospitality and Tourism, part of the curriculum in three Maui public high schools with some 220 students enrolled.

“This gives the kids a chance to see what the visitor industry is and has to offer. We show these students this is a viable career opportunity.”

Konrad Talon, a Maui High School graduate, originally thought he would get an entry-level job at a Maui hotel. After going through the program, and winning one of three National Academy Foundation awards, Talon is now enrolled at the UH Travel Industry Management school with plans to become a lead manager at a resort on his home island.

“Students who are thinking about staying in Hawaii should let the AOHT (academy) entice them to join the hospitality and tourism industry as a viable career,” Talon said after he won his award.

Reimann is involved in many community activities through her work with the hotel association, including the annual Charity Walk, the annual Holiday Kupuna Dinner for seniors, fundraising golf tournaments, service on the Chamber of Commerce Board and much more.

Her ultimate reward is in supporting an industry that has given her and her family a chance to live and prosper on the island they love.


1. Randy Baldemor
2. James Bennett
3. Kalei Cadinha-Puaa
4. Kainoa Daines
5. Matthew Delaney
6. Mark Duda
7. Charles Hew-Len
8. Michael Kaleikini
9. Daniel Leuck
10. Jennifer Li Dotson
11. Bryan Luke
12. Wesley Machida
13. Makani Maeva
14. Cameron Nekota
15. Robert Piper
16. Carol Reimann
17. Claire Sullivan
18. Michael Tresler
19. Raymond Vara, Jr.
20. Aulani Wilhelm


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