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Armour All
By Jason Ubay
It’s time to retire those “Colt for Heisman” T-shirts. The University of Hawaii Warriors football team will sport redesigned uniforms and all new gear in 2008 thanks to an eight-year, $4.1 million apparel, footwear and marketing partnership with sports outfitter Under Armour. The Baltimore-based company, known for its sweat-wicking athletic apparel, plans to release a full line of new UH apparel so fans can pick up new polo shirts and workout shorts (even if it’s just for tailgating). The deal is pretty exclusive; schools with similar partnerships include the University of South Carolina and Auburn University.
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