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Life in the fast lane

Yacine Merzouk

Lead Programmer

Dave Jackson


Justin Britt


Winston Welborn

VP Marketing team

Last February, was hailed as one of “10 Kick-Ass Real Estate Search Sites” by The Future of Real Estate Marketing, a blog, which tracks the Web’s latest developments. At first glance,, developed by the Hanalei-based Wasabi Marketing Element, looks pretty mild mannered. But after a few points and clicks, it quickly becomes apparent why the blog chose as one of the best real estate search experiences on the Web: It provides search results blindingly fast and its interface is graphic, intuitive and easy to navigate.

Did we mention that it is very fast?

However, it’s not only the Web heads who are impressed with, which offers full access to MLS listings, normally only available to Realtors. When the site went live in October 2007, it attracted 6,000 unique visitors a month. As of last April, 60,000 people were visiting a month, making it one of the busiest real estate Web sites in the state.

Recently, Wasabi declined an offer from a national real estate firm to purchase the company. Instead, Wasabi Marketing decided to make its software available to individual Realtors starting this month. Prices range from $1,500 to $2,000.

Here are some of the technologies that Wasabi’s developers used to create's user-friendly experience:

AJAX, which stands for Asynchro-nous JavaScript + XML, is a Web development style of programming that allows better communication between a user’s browser and Hawaii-’s database to refresh and update select portions of information on a page without reloading an entire page. screenshot

FastRE: This propriety software is the engine inside of One of its innovations is that it stores the results of the most popular searches in a database and pulls the information without having to chug through all the data to get the results. It also allows users to change their geographic search location when they drag the map, automatically updating their search results based on the map location.

Google Map API: Wasabi developers created a program that plots longitude and latitude points based on street addresses, which allows them to display properties on a map.


Hawaii Business magazine invites you to comment on our articles and the issues they raise. Comments are moderated for offensive language, commercial messages and off-topic posts and may be deleted. Some comments may be chosen for inclusion in the magazine on the Feedback page.

Old to new | New to old
May 11, 2008 05:43 pm
 Posted by  Real Estate Agent

I do not know about real fast, buy definately buggy. Theres allot better for the useres out their that are actually buying homes, not just the 18-22 year olds that like the so called cool ajax.

May 16, 2008 02:08 pm
 Posted by  jimbo

Yes, this site may look nice, but it is very difficult to use. I ended up getting frustrated and leaving. Most home buyers are older than the web 2.0 crowd. There are a lot more hawaii real estate websites that are not as nice, but definitely easier to use.

Jan 6, 2010 03:28 pm
 Posted by  hawaiifi

Just checked out the site and it's one of the best real estate searches I've ever sean.

Could it be that the first 2 commenters are just some jealous Hawaii realtors?

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