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Invention Intervention

Local inventor shows how to take your idea from concept to consumer

Photo: David Croxford

It’s happened to all of us: You have a great idea for a product that you’re certain would catapult you to instant millionaire status, but take no action. Then, a year later, you’re cruising the mall and see your idea selling like hotcakes.

“There’s an inventor inside all of us,” says Daynin Dashefsky, president of GFI Associates, a Honolulu marketing and promotional firm. “But great ideas aren’t what make you an inventor; it’s what you do with them.”

That’s what prompted Dashefsky to develop the Inventor’s Starter Tool Kit, a step-by-step, seven-DVD set that teaches users how to navigate the process from concept to consumer. She says the kit shows everyone from stay-at-home moms to experienced inventors how to think of product development from a businessperson’s perspective.


Users will learn the basic steps of invention: the idea/ design phase; realizing if their product is marketable; prototyping; patent and protection; and manufacturing. Dashefsky says the kit will also teach you how to conceptualize these different stages from the perspectives of manufacturers, retailers and consumers, which will save you a lot of time and money.

What makes it unique:

“We don’t want your ideas,” Dashefsky explains. “We’re not like those other inventor scam companies that make every wannabe inventor out there think they’ve got the greatest product since sliced bread.” The goal is to teach users how to determine the viability of their concepts on their own, and what to do next. “Sometimes you realize it’s not going to work and you move on,” Dashefsky says. “But at least you don’t spend five years and your life savings to come to that realization.”

Her background:

Dashefsky has invented two products — the No-Fly Zone, a rotating device with makeshift ti leaf strands intended to keep insects away from uncovered food, in 2001, and the Hair Care’rousel, an organizational caddy she designed in 2003 to keep her daughters’ hair accessories in order — that have generated about $800,000 in combined sales, she says.

The kit will be available nationwide by the end of summer for $299. Visit


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Hawaii Business,May