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FeedTension Over Tourism
Should Hawaii's tourism czars focus on attracting more visitors or take a holistic view of tourism's impact?
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HTA’s New Plan
The latest Hawaii Tourism Strategic Plan from HTA has five key “vision” points, which it says should guide tourism in Hawaii by 2015. By that time, HTA says, tourism will: * Honor Hawaii’s people and heritage
* Value and perpetuate Hawaii’s natural and cultural resources
* Engender mutual respect among all stakeholders
* Support a viable and sustainable economy
* Provide a unique, memorable and enriching visitor experience.
Who pays for tourism promotion?
The hotel tax is expected to generate nearly $211 million in 2009, down about 8 percent from 2008, according to the Department of Taxation. HTA will get around $72 million of that money. Some $30 million of the remainder will directly support the convention center and the rest goes mostly to the counties, with some for the state general fund.
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Back to college marketing 101, we need to find out what the new and/or returning visitors want from Hawaii. So often we hear the same thing when I went to college 35 years ago that is sun, sea, weather and hula girls. A lot of things have changed in 35 years, more competition from around the world offer much better value for the dollar than Hawaii can offer.
When we visited many former Hawaii residents in the mainland USA from the major cities like New York, Chicago, San Francisco and Los Angels, unless they returned to Hawaii for family reasons or for retirement, many found Hawaii boring and little to do unless they are the sun, sea and surf types.
It should be a wake up call for policy makers long ago as the visitor spending in Hawaii has been declining since 1989, for 20 years, according to Bank of Hawaii economic reports.
Back to college marketing 101, we need to find out what the new and/or returning visitors want from Hawaii. So often we hear the same thing when I went to college 35 years ago that is sun, sea, weather and hula girls. A lot of things have changed in 35 years, more competition from around the world offer much better value for the dollar than Hawaii can offer.
When we visited many former Hawaii residents in the mainland USA from the major cities like New York, Chicago, San Francisco and Los Angels, unless they returned to Hawaii for family reasons or for retirement, many found Hawaii boring and little to do unless they are the sun, sea and surf types.
It should be a wake up call for policy makers long ago as the visitor spending in Hawaii has been declining since 1989, for 20 years, according to Bank of Hawaii economic reports.
an integrated model is required which does not make Hawai'i reliant on the tourist industry for survival. tourism is not always about beaches, and hotels and entertainment.
for that matter, the current model should be turned on its head, scrapped and rebuilt!!