October 2011

Cover Story




Understand Your Customers by Using Market Research

What do you really know about your customers?

5 Steps to Social Media Success

Get the most out of Facebook, Twitter, Yelp, Google and Foursquare.

Ask SmallBiz: Insurance Coverage

How much business income insurance coverage do I need?

Lessons Learned: Expanding in the Pacific

Lyon Associates, Inc. is a Honolulu-based, father-and-son engineering firm with projects from Micronesia to Bahrain.

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