5 Steps To Email Marketing

Janel Lubanski

Smart email marketing makes the difference between emails that are read and those that go straight to the trash. Damian Davila, online marketing consultant and CEO ofIdaconcpts.com, explains how to make it work: 1) Short and focused Content is crucial, but your customers will only keep reading if your messages are short and focused. Direct Read the full article…

Ask Small Biz: Facebook For Business

STELLA BERNARDO, DIGITAL MARKETING DIRECTOR, ANTHOLOGY MARKETING GROUP

Q. I set up a Facebook page for my store. What should I do to engage customers and bring them in? A. With more than a half billion active users worldwide, Facebook is the major social-network player. The average Facebook user has about 130 friends, connects to 80 community pages, groups and events, and creates 90 pieces of Read the full article…

The Hawaii Market For Buying And Selling Small Businesses Is Back

Harold Nedo

Among the different economic sectors showing signs of recovery this year is the Hawaii market for buying and selling small businesses. Hints of falling prices and other trends have added to the confidence of brokers involved in the local business-for-sale market. But, they say, barriers are holding back many deals, including financing trouble, skittish buyers Read the full article…

Innovation: Kuehnle Algae Replaces Oil

Janel Lubanski

Problem Hawaii spends $5 billion a year on imported oil, but biofuels that can replace oil usually require a lot of agricultural land. Solution Using its library of algae strains, Kuehnle AgroSystems says it can select, analyze and optimize algae for specific growing environments. Using relatively little land, KAS’s algae can become a valuable biofuel. How it Read the full article…