Innovation: EggUp and GoEggIt stops movie piracy
Local company creates online platform for filmmakers to get exposure
Problem: Piracy costs the U.S. movie industry more than $20 billion annually, according to industry experts, who say illegal downloads and bootleg copies prevent many independent filmmakers from turning their passion into a livelihood.
Solution: EggUp.com is a platform created in Hawaii by Key Asylum Corp., which allows filmmakers to securely upload movies, self-help videos, educational content and more, and sell them online. The new site features about 50 titles, ranging from raunchy humor to film-festival flicks from around the world, with new videos added regularly. Movie prices range from free to several dollars.
How It Works:
STEP 1: Filmmakers go to EggUp.com to upload their videos free of charge into Fried Rice, the site’s secure distribution application.
STEP 2: The film automatically loads onto the system’s consumer site, GoEggit.com.
STEP 3: The content is formatted into a self-encrypted digital video called an egg. All eggs are high-definition and do not require special hardware to view. Unlike Hulu and Netflix, a video is downloaded, not streamed, to the viewer’s computer, which can then be connected to an HDTV without compromising quality.
STEP 4: Filmmakers can set prices and adjust them later, track and analyze revenue, and pull the plug on a movie at any time. Each time a film is purchased, the site takes 30 percent and the rest is instantly deposited into the filmmaker’s PayPal account. Filmmakers keep all rights to their movies.
The Eggup team – local boys Jon Yamashita, Chris Lucero and J. Garrett Karr – say they are focused on launching the technology in Asia and Africa, where piracy has corrupted Nigeria’s “Nollywood,” the third-largest film industry in the world after Hollywood and India’s Bollywood.
Award-winning Hawaii filmmaker Edgy Lee has several films on GoEggit.com and plans to offer dozens more. “I think this technology is going to give Netflix a run for its money,” Lee says. “With this, we’ve automatically saved thousands of dollars, which is what it would cost to create DVDs and ship them.”