Roberts Hawaii Executive Team

Roberts Hawaii

December, 2014
Robert Iwamoto, Jr., Chairman/CEO

Robert Iwamoto, Jr., Chairman/CEO

Most of us recognize the iconic green busses that circle our four main islands as being part of Roberts Hawaii’s fleet, but some may be surprised to hear everything else this transportation company handles.

The company is also the largest school bus provider for the Hawaii Department of Education and partners with diverse organizations like Maui Public Transportation, Hele-On Bus, Germaine’s Luau, Atlantis Submarines, Sea Life Park, Kualoa Ranch, the Pacific Aviation Museum and many, many more to provide staffing, fleets, and appropriately branded experiences to help visitors and residents alike travel between the places they need to go.

“Our vision is to be the employer of choice and perpetuate the culture of Hawaii,” says Percy Higashi, President and COO of the company. “We know that if we take care of the customer with great service and aloha, the growth of our company will take care of itself. Our team of employee-owners works hard to make every experience special.”

When it comes to employee-ownership, few companies offer its workforce an employee stock ownership plan (ESOP) as attractive and rewarding as Roberts Hawaii’s. Six years of employment equates to full vestment and employees are awarded their stock certificates at annual celebrations that have become endearing and highly anticipated traditions. “Our ESOP program helps us attract the best and brightest in Hawaii and allows us to really give back to our faithful employees who have helped build our business,” says Robert Iwamoto, Jr., Chairman and Chief Executive Officer, noting the company’s many 40+ year veteran employees. “Plus, it turns our employees into owners, and like any great owner, they truly embrace their stewardship commitment.”

Now after 73 years in business, Iwamoto remembers when he and his father decided to expand their burgeoning tour company from Kauai to other islands. “When we brought the business to Oahu, we had $4,000 in our pocket,” he says, reflecting on building his company to $100 million dollars in annual revenue and 1,800 employees today. “We’re living proof that everybody has an opportunity and a chance. If we could do it, so can anyone.”

Learn more about Roberts Hawaii at




680 Iwilei Road, Suite 700
Honolulu, Hawaii 96817
Toll-Free: 1-800-831-5541  |  Oahu: (808) 539-9400

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