Jason Cohen, marketing manager for the Kona-based Hawaii Forest & Trail tour company, checks user-review sites such as Yelp and TripAdvisor whenever he is notified of a new review. He also monitors the company’s Facebook page daily for comments. If anything arises, he springs into action. A good example was when a travel agent posted Read the full article…

Companies love social media because they can be inexpensive ways to reach lots of customers. But, companies worry about social media because they have little control over what others say about them. In fact, one of the biggest concerns companies have is what their own employees say about them on social media. While companies can Read the full article…