Tourism

How to Increase Visitor Spending

Millions more tourists are coming to Hawai‘i and venturing beyond the resort areas – crowding our parks, beaches, hiking trails, roads and more. But total inflation-adjusted visitor spending has actually declined, which means there is no extra money to fix…

Hawai‘i Island Identity Crisis

The dream of a Hawai‘i vacation is often nurtured by a steady stream of messaging from the Hawai‘i Visitors and Convention Bureau and its island chapters. Their job, in a nutshell, is to ensure steady growth in the tourism industry.…

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