Marketing

Ugly Doesn’t Sell

Why you need to take your brand identity seriously A business is like a book. It’s judged by its cover. These judgments are now being made in split seconds as consumers constantly scroll online, pushing past the estimated 5,000 ads…

6 Tips for Effective Social Media Marketing

Smart strategy and effective execution in social media are the difference between  results and Just about every business uses social media for marketing. But how you use social media makes all the difference. “Every business should be marketing via social…

Hawai‘i Island Identity Crisis

The dream of a Hawai‘i vacation is often nurtured by a steady stream of messaging from the Hawai‘i Visitors and Convention Bureau and its island chapters. Their job, in a nutshell, is to ensure steady growth in the tourism industry.…

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