Central Pacific Bank says Rebranding Reflects “Digital-First Mindset”
Central Pacific Bank, which unveiled a $40 million renovation of its downtown Honolulu headquarters on Jan. 26, has also launched a rebranding campaign.
Marketing
6 Marketing Principles for Hawaiʻi
Experts explain how to ensure your marketing campaigns are effective in the local market AND for the particular audience you want to reach.
8 Tips for Marketing Your Restaurant During COVID-19
These steps are essential for keeping your business top-of-mind during the pandemic.
Ugly Doesn’t Sell
Why you need to take your brand identity seriously A business is like a book. It’s judged by its cover. These judgments are now being made in split seconds as consumers constantly scroll online, pushing past the estimated 5,000 ads…
6 Tips for Effective Social Media Marketing
Smart strategy and effective execution in social media are the difference between results and Just about every business uses social media for marketing. But how you use social media makes all the difference. “Every business should be marketing via social…
Hawai‘i Island Identity Crisis
The dream of a Hawai‘i vacation is often nurtured by a steady stream of messaging from the Hawai‘i Visitors and Convention Bureau and its island chapters. Their job, in a nutshell, is to ensure steady growth in the tourism industry.…
Do It for the Gram
Instagram has emerged as a vital (and potentially lucrative) marketing channel that not only drives customer acquisition, engagement and sales, but also provides small businesses with a free innovation lab and instant feedback for designing their brands and iterating new…
10 Ways to Draw More Visitors to your Store or Restaurant
“Off the beaten path” means different things to different people, but overall, visitors to Hawaii are more sophisticated and going farther afield than ever before. That has been good news for many businesses that used to depend exclusively on local…
Buy Local: A Simple Phrase with Layers of Meaning
This story explores the power of local in business ownership, corporate leadership and consumer preferences. Attorney Jeff Watanabe, who has served on the boards of several large local companies, has spoken often about the subtleties of Hawaii’s culture. He says…
