Central Pacific Bank, which unveiled a $40 million renovation of its downtown Honolulu headquarters on Jan. 26, has also launched a rebranding campaign.
For some employers, social media platforms have gone from third-string benchwarmers to key players in the recruitment lineup. These platforms help companies diversify their hiring efforts, build employer brand, and most importantly, recruit new employees. Emy Yamauchi-Wong, manager at Altres…
Thousands of Hawai‘i businesses have moved some or all of their operations from in-office to remote and online. Local tech expert Derek Gabriel, cofounder and CEO of Ignite Solutions Group, suggests ways your company can create opportunities in this new technological landscape.
Why you need to take your brand identity seriously A business is like a book. It’s judged by its cover. These judgments are now being made in split seconds as consumers constantly scroll online, pushing past the estimated 5,000 ads…
Smart strategy and effective execution in social media are the difference between results and Just about every business uses social media for marketing. But how you use social media makes all the difference. “Every business should be marketing via social…