5 Steps to Keeping Your Marketing Local, Even When Headquarters Is Not
Hitting corporate numbers while keeping products and services authentic for Hawai‘i customers can be an art form.
Marketing
Central Pacific Bank says Rebranding Reflects “Digital-First Mindset”
Central Pacific Bank, which unveiled a $40 million renovation of its downtown Honolulu headquarters on Jan. 26, has also launched a rebranding campaign.
6 Marketing Principles for Hawaiʻi
Experts explain how to ensure your marketing campaigns are effective in the local market AND for the particular audience you want to reach.
5 Steps for Recruiting Candidates on Social Media
For some employers, social media platforms have gone from third-string benchwarmers to key players in the recruitment lineup. These platforms help companies diversify their hiring efforts, build employer brand, and most importantly, recruit new employees. Emy Yamauchi-Wong, manager at Altres…
8 Tips for Marketing Your Restaurant During COVID-19
These steps are essential for keeping your business top-of-mind during the pandemic.
Harnessing Intelligent Tech for Your Company Now
Thousands of Hawai‘i businesses have moved some or all of their operations from in-office to remote and online. Local tech expert Derek Gabriel, cofounder and CEO of Ignite Solutions Group, suggests ways your company can create opportunities in this new technological landscape.
Ugly Doesn’t Sell
Why you need to take your brand identity seriously A business is like a book. It’s judged by its cover. These judgments are now being made in split seconds as consumers constantly scroll online, pushing past the estimated 5,000 ads…
6 Tips for Effective Social Media Marketing
Smart strategy and effective execution in social media are the difference between results and Just about every business uses social media for marketing. But how you use social media makes all the difference. “Every business should be marketing via social…
Hawai‘i Island Identity Crisis
The dream of a Hawai‘i vacation is often nurtured by a steady stream of messaging from the Hawai‘i Visitors and Convention Bureau and its island chapters. Their job, in a nutshell, is to ensure steady growth in the tourism industry.…
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