A Refreshed Brand, Rooted in Hawai‘i and Focused on the Future
Shaped by employees and company heritage, Hawai‘i Gas’ updated brand reflects its promise to the community
Rather than a reinvention of the company’s identity, the legacy energy company’s recent brand refresh is meant to feel like a natural evolution, with Hawai‘i Gas employees playing a central role in shaping the outcome.
Throughout the process, team members from across the organization contributed ideas, insights and perspectives, and ensuring the new identity represents the people who know the company best. Employees shared feedback about what they felt should remain at the heart of the brand: the company’s iconic green flame continues to anchor the logo. Symbolizing energy and a traditional Hawaiian fish hook, it has come to define the company’s promise of reliability, trust, and commitment to our islands.
The refresh (re)introduced blue as a more prominent brand color, evoking company logos and colors of decades past and serving as a nod to Hawaiʻi Gas’ long history in the islands. The blue also echoes one of the company’s most visible symbols today: the distinctive royal blue jumpsuits worn by drivers, field crews, and service technicians, representing generations of skill, pride, and a deep commitment to the community.
In its evolution, the refreshed brand also reflects Hawaiʻi Gas’ vision for the future. As Hawaiʻi’s energy landscape continues to change, the company is focused on innovation and developing renewable energy sources, while delivering resilient, reliable gas energy to meet the needs of our customers and communities. The new brand honors the company’s history, celebrates its people, and helps build momentum for a clean energy future while remaining grounded in the values that have defined Hawai‘i Gas for more than 120 years.
