UPDATED: Hawaiʻi’s Business Community Steps Up to Help Maui Recover

A list of local businesses and organizations helping Maui wildfire survivors access essential items and funding.
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Photo: Aaron Yoshino

Updated on Tuesday, August 29, 2023

Hawaii Business highlights some of the many ways that businesses, nonprofits and grassroots organizations are helping with food, generators, funds and advice as Lāhainā slowly recovers and rebuilds. Check back daily for updates. And a warm mahalo to everyone for their support of our Maui neighbors.

FEMA: A Disaster Recovery Center will open Friday, Aug. 25, in Upcountry Maui to help residents affected by the wildfires learn about local, state and federal assistance programs. You do not need to visit a Disaster Recovery Center to register for FEMA assistance. However, the Disaster Recovery Center is open to those who would like to speak to a FEMA specialist in person. The center is located at Mayor Hannibal Tavares Community Center (lower multi-purpose room), 91 Pukalani St., Makawao. Regular hours are 8 a.m. to 7 p.m. daily.

Council for Native Hawaiian Advancement: The Council for Native Hawaiian Advancement (CNHA) opened the Maui Relief Storage Facility in coordination with Lt. Gov. Sylvia Luke and the Office of Hawaiian Affairs. The facility will serve as a coordinated donation management center to receive, sort and inventory donations collected for Maui residents impacted by the wildfires, and to store them until they are ready to be transported and received on Maui. The warehouse space is being provide by OHA and is located at 200 Keawe Street at Hakuone in Kaka‘ako Makai.

Hawaiʻi Foodbank: Hawai‘i Foodbank’s annual Food Drive Day took place Saturday, Aug. 26, and this year’s campaign will help raise funds to support Hawai‘i Foodbank’s Maui Relief Fund. Hawai‘i Foodbank is working to provide immediate relief for Maui residents, prepare for long-term recovery and maintain its current programs.

Hawai‘i REALTORS® Charitable Foundation: The Hawai‘i REALTORS® Charitable Foundation, the charitable arm of Hawai‘i REALTORS®, will work with the REALTORS® Association of Maui to distribute $1.5 million in disaster relief aid following the recent fires on Maui.

Servco Foundation: The Servco Foundation, the philanthropic arm of Servco Pacific Inc., will donate an initial $120,000 to organizations dedicated to efforts on Maui, including a donation of $20,000 to American Red Cross Hawai‘i and $10,000 applied toward school supplies for displaced families and children. The team will continue to work closely with Servco Maui to determine the distribution of funds. Servco also provided vehicle support for on-the-ground transportation needs, and Maui members are volunteering to help the Maui Humane Society.

Hitachi: Hitachi Group is donating $100,000 to support Maui residents impacted by the wildfires and the rebuilding of the Lahaina community. A donation of $80,000 has been designated to the Japanese Red Cross Society, and an additional donation of $20,000 has been made to Aloha United Way’s Maui Fire Relief Fund.

Hawaiʻi People’s Fund: The nonprofit is raising funds for grassroots organizations providing immediate relief to Maui through its Maui Aloha: The People’s Response campaign. It is also accepting applications for Urgent Access Grants and prioritizing organizations and huis helping Maui.

Kamehameha Schools & Pauahi Foundation: The two organizations’ Ho‘ōla Maui Fund will help with educational expenses for Maui families rebuilding from loss. The KS I Mua Maui Fund is a perpetual fund directed to support KS programs and initiatives to meet education needs for KS preschools, haumāna, employees and ‘ohana who are affected by disasters, including the Maui wildfires. KS will match donations to its I Mua Maui Fund up to $150,000.

Aloha United Way: Aloha United Way is encouraging residents who need assistance to call, text or chat the 211 information and referral helpline. AUW’s helpline operates seven days a week between 7 a.m. and 10 p.m. In addition to the live helpline, AUW 211 offers a searchable database online. Search.auw211.org is a curated search-and-filter system directly connected to the helpline’s database.

Pacific Impact Zone, SMX, Maui Tech Hui: Pacific Impact Zone, SMX and the Maui Tech Hui worked to rapidly deploy satellite internet connectivity at key locations in West Maui. The grassroots team shipped over 50 Starlink satellite internet terminals and power generators to Maui within a few days after the fires started.

Stupski Foundation: The Stupski Foundation, through the UH Foundation, has donated $1 million to establish a fund offering immediate cash payments to UH students impacted by the Maui wildfires. Students enrolled at UH Maui College or any of the other nine campuses in the UH system are eligible for the fund.

Aloha Petroleum: Aloha Petroleum, in partnership with its parent companies Sunoco LP and Energy Transfer, will donate $100,000 in support of Maui relief and recovery efforts. It has also launched an in-store fundraising initiative that encourages customers to donate to the Hawai‘i Community Foundation’s Maui Strong Fund; donations are accepted at Aloha Island Mart locations across the state through September. So far, Aloha Petroleum has donated $50,000 to Maui relief and recovery efforts, including $25,000 to the Maui Food Bank and $25,000 to Maui Economic Opportunity.

ʻĀina Momona: The nonprofit is raising funds for Maui first responders who were directly impacted by the wildfires. More than 20 lost their homes, and at least one was seriously injured.

Paubox: Paubox will match up to $5,000 of donations to Hawai‘i Community Foundation’s Maui Strong Fund. Last week, Paubox donated $1,000 to the fund. In addition, for any organization assisting or affected by the Maui wildfires, Paubox will offer a year of free service for any its products – Paubox Email Suite, Paubox Marketing, Pauxbox Email API – at any usage level.

L&L Hawaiian Barbecue: The Honokowai L&L Hawaiian Barbecue on West Maui will be providing free mini BBQ chicken or mini chicken katsu plates from 11 a.m. to 2 p.m. this Friday, Aug. 18, and Saturday, Aug. 19, until supplies last. No purchase is necessary. L&L has also pledged to donate $1 for every customer order made through their official mobile app – for a total of up to $10,000 through Aug. 31 – to the American Red Cross. Funds will directly benefit those impacted by the Maui wildfires.

Turo: Turo is pledging $100,000+ to support various Maui fire relief efforts. The carshare company will also match up to $25,000 to Hawai‘i Community Foundation’s Maui Strong Fund. Turo’s partner OpenRoad Foundation will also match every donation dollar for dollar up to $10,000. That means for every $100 you donate, the Maui Strong Fund will receive an additional $200 courtesy of Turo and OpenRoad Foundation.

Maui and O‘ahu Turo hosts who would like to share their cars with other residents either for free or at a reduced cost can fill out this form.

Enterprise Holdings: The company donated $250,000 to the American Red Cross for those impacted by the Maui wildfires.

Wiwoʻole Maui Benefit Concert: Dozens of local artists will gather on Saturday, Aug. 19, for the Wiwo‘ole Maui Benefit Concert. The concert will be livestreamed from the Grand Wailea. Participating artists include Amy Hānaiali‘i, Cody Pueo Pata, Ekolu, Kalani Pe‘a and many more.

HawaiiUSA Federal Credit Union: HawaiiUSA FCU created a special Personal Emergency Relief Loan to help affected Maui residents (members and non-members) with emergency financing for immediate needs, such as home repair, auto repair, medical bills or temporary living expenses. The credit union also created a Maui Relief Fund, and will match all donations it receives, up to $50,000 – for a potential total of $100,000. The donations and match will be given to Hawai‘i Community Foundation’s Maui Strong Fund.

FEMA / SBA: The Federal Emergency Management Agency and the U.S. Small Business Administration established a Joint Disaster Recovery Center at UH Maui College. Maui residents affected by the wildfires can apply for federal disaster assistance at the center, located in the college’s Pilina Building. The center is open from 8 a.m. to 7 p.m. every day.

La Pietra Hawaiʻi School for Girls: The school is opening its campus to young women in grades 6-12 affected by the recent Maui wildfires; as of Aug. 15, it had capacity to accept up to 60 students. The program will include breakfast and lunch, school supplies, student laptops, access to curriculum and instruction, and social-emotional support.

Hawaii’s Finest: The Native Hawaiian-owned apparel brand from Moloka‘i raised $250,000 from its “Kokua Maui” T-Shirt fundraiser for wildfire relief efforts. Hawaii’s Finest will also hold a Kokua Maui fundraiser concert on Aug. 18 at The Republik; 100% of ticket sales and $1 from each drink sold at the bar will be donated.

Made in Hawaiʻi Festival: The annual festival will donate 10% of profits from ticket sales and 100% of profits from Made in Hawaiʻi Festival HiLife T-shirt sales to the Hawaiʻi Community Foundation’s Maui Strong Fund.

Kōloa Rum Company: The craft rum distiller will donate 100% of their sales (both online and at their Līhu‘e store) on Aug. 26 to Hawai‘i Community Foundation’s Maui Strong Fund.

Maui Venison: Maui Venison is moving an additional 7,000+ pounds of ground venison to community kitchens in the week of Aug. 14, and the company is continuing to pivot harvests to maximize donations.

Bishop Museum: The museum donated proceeds of its Aug. 11 Moonlight Mele concert to the Council for Native Hawaiian Advancement’s Kāko‘o Maui program and the Red Cross of Hawai‘i.

Salvation Army Hawaiian & Pacific Islands Division: The Salvation Army’s Love Beyond Hawaii Wildfires fundraiser will support disaster operations on Maui.

Maui Mutual Aid: The volunteer-run fund is distributing money to residents impacted by the wildfires.

Maui Rapid Response: Maui Rapid Response, in partnership with Hōkūnui Maui, is operating a Community Resiliency Hub to support those affected by the wildfires. The hub both collects donations from the Maui community and distributes physical goods to individuals in immediate need. Instagram

United Health Foundation: The foundation will donate $250,000 to the Hawai‘i Community Foundation and $250,000 to the Maui Food Bank. UnitedHealth Group employees are also encouraged to participate in the company’s United for Giving program, which matches employee contributions dollar for dollar.

American Savings Bank: ASB has pledged $100,000 to the Hawai‘i Community Foundation’s Maui Strong Fund, Red Cross Hawai‘i and Maui United Way. The bank is also waiving ATM fees for all Maui residents, regardless if they are ASB customers or not.

Henry Kapono Foundation: Through its We Are Friends Maui initiative, the foundation is providing $500 Foodland gift cards to professional entertainment families who have been directly impacted by the wildfires. In addition, a portion of Henry Kapono’s Aug. 26 concert at the Waikīkī Shell will go toward this initiative.

Highgate Hotels: Highgate Hotels in Hawai‘i launched an Associate Relief Fund to aid Highgate employees affected by the Maui fires on their path to recovery. The Royal Lahaina Resort & Bungalows has committed 200 rooms to house displaced Lāhainā residents. Highgate is also collecting monetary donations through its Love Maui campaign. In addition, it will donate proceeds from its Aug. 26 AMPLIFIED: A Loud Act of Charity concert at ‘Alohilani Resort to Maui relief efforts.

Airbnb: The company will provide free, temporary stays for at least 1,000 people displaced by the Maui wildfires. People in need of temporary housing will be helped by Airbnb staff volunteers, Maui Economic Opportunity, Global Empowerment Mission, and other trusted nonprofits and government entities, who will review the eligibility of potential guests and work to connect them with lodging.

Central Pacific Bank: The bank is waiving ATM fees, expediting debit card and checkbook replacements, providing free safe deposit boxes and establishing a Maui customer hotline.

Kamaʻaina Kids: Kama‘aina Kids is offering free emergency childcare services for children ages 2 to 5 starting Aug. 17. The initiative aims to assist families directly impacted by the fire and to provide essential support for emergency workers who are tirelessly serving the community. Kama‘aina Kids and Maui Family YMCA are also offering a day camp, called Project Camp, at the Maui Family YMCA in Kahului from 9 a.m. to 3 p.m. for kids 6-16 affected by the Maui fire.

Chef Hui: The hui is providing thousands of meals to Maui evacuees in partnership with Common Ground Collective, World Central Kitchen and hundreds of chefs and volunteers. It also created a Chef Hui Maui Hospitality Relief Fund to aid restaurant and hospitality workers and their families.

Verizon: Verizon has extended its unlimited calling, texting and data offer for prepaid and postpaid customers who live on Maui until Aug. 31. This includes all prepaid and postpaid consumer and small business customers with Maui billing addresses. The company is also providing free wireless device charging at four American Red Cross shelters.
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Verizon is providing free charging for wireless devices at the following American Red Cross shelters to assist shelter clients: Mayor Hannibal Tavares Community Center, 91 Pukalani St., Makawao; War Memorial Stadium, 700 Halia Nakoa St., Wailuku; and South Maui Community Park gymnasium, 1501 Liloa Dr., Kihei.

Maui Gold Pineapple Company: The company created Pineapple Pledge, a new relief initative to support those impacted by the Maui wildfires. Maui Gold is also encouraging the public to visit MauiGold.com and buy a pineapple. Funds from pineapple sales will help Maui Gold employees carry out Pineapple Pledge initatives, and a portion of sales will go to other local relief organizations.

Par Hawaii: Par Hawaii donated $100,000 to Hawai‘i Community Foundation’s Maui Strong Fund. In addition, 34 participating Hele stores on O‘ahu, Maui and Hawai‘i Island, which are owned and operated by Par Hawaii, have started a fundraising campaign inviting customers to contribute to the Maui Food Bank. The fundraiser will end on Sept. 30.

OUTRIGGER Hospitality Group: The hotel group is participating in the state’s newly launched Hawai‘i Fire Relief Housing Program for displaced community members and relief workers.

Hawaii State Federal Credit Union: Hawaii State FCU has launched an emergency financial assistance program for its members affected by the Maui wildfires. The credit union has also started a virtual fundraiser to encourage donations to the Maui Food Bank from its employees, credit union members and the public.

Genki Sushi: Genki Sushi is donating $50,000 to Hawai‘i Community Foundation’s Maui Strong Fund. Additionally, the restaurant will be making monthly donations through the year to support Maui communities impacted by the fires. Find Hawaiʻi locations.

Maui Ola: Multiple Hawai‘i organizations have joined to create “Maui Ola: A Benefit Concert for Maui” to support Maui recovery efforts. The benefit concert will be held at Bishop Museum on Aug. 20 and will be livestreamed on mele.com and on social media. Funds raised from the concert will go to Maui United Way, Hawaiʻi Community Foundation, Hawaiʻi People’s Fund and Council for Native Hawaiian Advancement.

Kaiser Permanente Hawaii: Kaiser Permanente is providing medical services to members and non-members at several locations in or near Lāhainā. A KP first aid station located at the county War Memorial Stadium Complex in Wailuku provides limited medical services 24/7. KP’s mobile health vehicle located at Lahaina Gateway shopping center provides limited medical services, pediatric services and OB/GYN services from 10 a.m. to 4 p.m., seven days a week. The first aid stations located at Hyatt Regency Lahaina’s ballroom and Napili Market provide limited medical services from 10 a.m. to 4 p.m. daily.

Hana Hou Music Festival: The inaugural Hana Hou Music Festival on Sept. 8 and Sept. 9 will be devoted to raising funds for relief efforts on Maui. The benefit concert will be livestreamed, and its current lineup of artists includes Mick Fleetwood, Girl Named Tom, The Jets, Keiko Matsui, Mark Yamanaka, Raiatea Helm and many others. Profits from the event and all donations will be directed to Hawai‘i Community Foundation’s Maui Strong Fund.

Hawaii Foodservice Alliance: Hawaii Foodservice Alliance immediately responded to the wildfires by delivering over a million pounds of food, water and supplies to Lāhainā and multiple locations across West Maui to help displaced residents.

First Insurance Company of Hawaii: The company will be sharing information on how its Maui customers impacted by the wildfires can file claims. FICOH will dispatch property adjusters and catastrophe adjusters to Maui once they are able to expedite claim services for affected residents.

Japanese Cultural Center of Hawai‘i – Maui: JCCH is hosting a fundraising event on Sept. 3 from 5:30 p.m. to 9 p.m. at the JCCH Generations Ballroom in Honolulu to support those impacted by the Maui wildfires. Tickets cost $125. The money raised will go to Maui United Way and the Chef Hui Maui Hospitality Relief Fund.

Pasha Hawaii: Pasha Hawaii donated $25,000 to Hawai‘i Community Foundation’s Maui Strong Fund. The company has also activated its emergency response plan, which prioritizes emergency rations, food and other necessities to be delivered to Maui.

Hawai‘i Ag & Culinary Alliance: The organization launched the Kokua Restaurant & Hospitality Fund for Maui to provide assistance to restaurant, bar and hospitality workers who have been displaced by the Maui wildfires. HACA is also working with World Central Kitchen and their partners to feed communities impacted by the fires.

Dole Food Company: Dole Food Company and its O‘ahu-based subsidiary Dole Fruit Hawaii donated $50,000 to the American Red Cross Hawaii and $50,000 to the Maui Food Bank to help with relief and recovery efforts on Maui.

Maui Brewing Co.: Maui Brewing Co. is spearheading efforts to help those impacted by the Maui wildfires and encouraging the public to donate. The Legacy of Aloha fund helps Maui Brewing Co.’s employees and their families who were impacted by the fires (the fund also helps employees and families of T S Restaurants).

Bank of Hawaiʻi: Bank of Hawai‘i donated $100,000 to the Hawai‘i Community Foundation’s Maui Strong Fund. In addition, it is also waving ATM fees for Maui ATM users and providing financial assistance programs for those impacted by the wildfires.

Hawaiian Airlines: The airlines is partnering with Hawai‘i Foodbank and Maui Food Bank on food collection and distribution. Hawaiian will donate $150 to $50,000 each to Hawai‘i Foodbank and Maui Food Bank and the Hawai‘i Community Foundation. The airlines also prioritized the evacuation of displaced residents and visitors and the transportation of first responders, carrying more than 17,000 people out of Kahului Airport within the first 72 hours that the Maui wildfires occurred and thousands more people over the weekend. Press release

Matson: Matson is transporting emergency response equipment and other supplies to Maui for the Federal Emergency Management Administration and the Hawaii Food Industry Association. The company is also working with a number of its customers and nonprofit organizations to send shipments of relief supplies to Maui.

Hawaiian Electric Industries (HEI): Hawaiian Electric Industries donated $100,000 ($50,000 to Maui United Way and $50,000 to Hawai‘i Community Foundation’s Maui Strong Fund) to support relief efforts for those impacted by the Maui wildfires.

First Hawaiian Bank: First Hawaiian Bank donated $250,000 to the “Aloha for Maui” campaign. It is also waving ATM fees at all Maui banks.

Hawaii Bankers Association: Hawaii Bankers Association launched “Aloha for Maui,” a program accepting donations at any of its member branches statewide to help people, businesses and organizations impacted by the Maui wildfires. Money collected will be donated to Hawai‘i Community Foundation’s Maui Strong Fund.

HBA member banks accepting tax-deductible donations at their branches include: American Savings Bank, Bank of Hawai‘i, Central Pacific Bank, Finance Factors, First Hawaiian Bank, Hawaii National Bank, HomeStreet Bank, and Territorial Savings Bank.

Island Insurance: Island Insurance provides information on recovery and claims for those impacted by the Maui and Hawai‘i Island fires.

We compiled this list through press releases emailed to feedback@hawaiibusiness.com. Hundreds of businesses and organizations are contributing to the Maui relief efforts. This list does not include all of them.


Categories: Maui Fires, Trends