Choose a financial institution that chooses you

Why values-driven professionals are choosing credit unions

In today’s financial landscape, trust is everything. With so many choices, consumers have the power to bank where their values are respected—and their best interests come first.

A relationship that goes beyond transactions
“Banking is a lot like choosing a gym,” says Rene Tam Ho, HawaiiUSA Federal Credit Union’s VP of Retail and a Certified Credit Union Financial Counselor (CCUFC). “One place might have all the equipment, but it’s focused on selling memberships and upgrades. The other is community-based—where the staff knows your goals, supports your progress, and celebrates your wins. That’s the kind of relationship we build with our members.”

Credit unions: built to serve, not sell
Credit unions operate under a cooperative model, owned by their members—not shareholders. Their purpose isn’t to maximize profits, but to support your financial wellbeing. That means lower loan rates, higher savings returns, and fewer fees—all designed to help you succeed.

Personalized service with real impact
The real value is in the relationship. Credit unions offer personalized service, local decision-making, and financial guidance that reflects your goals—not a quarterly earnings report. You’re not just a customer. You’re a member with a voice.

Security you can count on
Deposits are federally insured up to $250,000 through the NCUA, just like at any major bank.

Support for every stage of life
Whether it’s saving for college, managing debt, or preparing for retirement—credit unions provide tools, education, and real human support to help you make confident decisions.

If you’re ready to bank with an institution that’s built to serve you—not sell to you—a credit union is more than a financial choice. It’s a values-driven partnership.

Get in touch with a HawaiiUSA expert today.