BY Piia M. Aarma, President, Pineapple Tweed, LLC Q. How do you build a personal brand? A. This above all: to thine own self be true.” Those words by William Shakespeare sum up how you need to look at branding. From the bard to the “Clue Train Manifesto,” being authentic is the only way to make your brand stick. Knowing…
Something major is happening. Women everywhere are mobilizing — themselves and each other — to get into the community, grow their contact lists and build meaningful relationships to advance their careers. This new age of wahine networking is a far cry from your mother’s Tupperware parties. It’s a powerful movement forged around making connections, establishing trust and helping others succeed…
It’s a workday morning late in the week and attorney Ellen Carson is at her home computer, in her pajamas, working on affidavits. She’s been at it for three hours — since 6 a.m. — but by 9 she’s able to take a break and putter in the garden. Or head to Chinatown and saunter through one of her favorite…