Hawai‘i Company Emphasizes Fair Trade Practices in Its Cotton Products

Tag Aloha Co. is part of Mana Up’s seventh cohort.
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Photo: courtesy of Tag Aloha

Founders Alana Penaroza, Kainoa Penaroza and AJ White say Tag Aloha Co. started as a passion project and partnership with Whole Foods Market in Hawai‘i. Today, the brand sells locally inspired beach bags and accessories made of organic cotton.

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Photo: courtesy of Tag Aloha

White says Tag Aloha is the state’s first Fairtrade-certified business, which means the company and its supply chain meet the social, environmental and economic standards set by Fairtrade, a global nonprofit. Although Tag Aloha Co. sources its cotton from India and manufactures most of its products there, the brand is locally owned and operates in Kailua.

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(Left to right) AJ White, Manjari White, Alana Penaroza, and Kainoa Penaroza.

White says the owners donate a portion of their profits to the Surfrider Foundation and AccessSurf.


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