Entrepreneurial Mindset Defines Susan Yamada’s Journey From Change Agent to Mentor, S1E3

From an idyllic Windward childhood to Silicon Valley and back, to becoming a torch bearer of Hawaiʻi's growing entrepreneurial ecosystem, Susan Yamada exemplifies failing fast, failing forward and being in the right place at the right time.
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Photo: Cheryl Oncea

In this episode, we talk story with Susan, whose roots of “Okage Sama De” (I am what I am because of you) has propelled her into the unexpected limelight of coaching others to achieve their entrepreneurial goals.

“I say we should shoot the devil’s advocate —Let’s focus on how we can do it. Let’s fail fast and fail forward.”

Although full of twists and turns, her path is one that her business owner father and public school teacher mother would surely have approved.


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