Hilo’s Maebo Noodle Factory, a 75-Year Island Staple, Eyes Mainland and Global Expansion

On Hawaiʻi Island, a longtime local favorite is preparing for its next chapter of growth. Founded in Hilo in 1950, Maebo Noodle Factory has been producing fresh noodles and its iconic “One-Ton Chips” for generations, becoming a staple in Hawaiʻi households and restaurants.

Formed by Koto Maebo in a converted family garage, the business began with handmade saimin, chow fun and udon noodles. Over time, the company expanded its products with the creation of “One-Ton Chips,” a snack made from won ton dough that would go on to become one of the brand’s most recognizable and iconic products.

Chasity Enoka and her sister Porsche Leopoldino are among the recipients representing MaeboNoodle Factory in Mana Up’s Cohort 11.

Now led by the fourth generation of the Maebo family, the company continues to operate from its Hilo factory, where fresh noodles and chips are still produced daily, and the business remains rooted in the same family-driven approach that has connected with Hawaiʻi consumers for more than 75 years.

“Our family still plays a really big role, even if we’re the fourth generation,” says Leopoldino. “All of us are here daily to put in the work.”

Today, Maebo distributes products statewide and beyond, serving both local customers and mainland restaurants, where the company has seen growing interest.

Maebo Noodle Factory aims to expand its distribution channels to mainland and international markets while modernizing its operations, including strengthening e-commerce capabilities, increasing digital marketing and learning how to improve its production and supply chain logistics.

The program is also an opportunity for the company’s leadership to learn from experienced mentors to prepare the family business for long-term growth.

“I’m personally excited to get involved with the mentors at Mana Up,” Enoka says. “Our main goals are modernization, expansion and to learn.”