Marketing

Marketing Lessons

Jon Jepson knows the Hawaiian seas like the back of his hand, but when he began marketing for Makani, the $1.8 million catamaran he helped hand-build, Jepson found himself testing new waters. Now in its third year, Makani Catamaran takes…

ZAP! POW! BAM! WOW!

Not only is Oceanit one of the state’s largest and most diverse high-tech engineering companies, it’s now popping out superheroes from a coloring book called Team Oceanit. Designed to intrigue Hawaii children and inspire them to pursue local careers in…

Taking the Message to Japan

Marriott Resorts Hawaii is launching its Spirit of Aloha Tour in Japan this month to attract more Japanese to the islands and its six resort hotels. A weak global economy and fear of the H1N1 flu have cut the number…

Mixing Business and Pleasure

“Networking has the potential to reverse the brain drain,” says Danielle Scherman, founder and president of Social Wahines, a social and professional networking group. What started off three years ago as an intimate monthly get-together of Scherman and her 30-something…

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