Marketing

HVCB Wins Top Marketing Award

Hawaiian Air, Outrigger, Hawaii Meth Project also honored When the going gets tough, the tough get marketing. That’s what the Hawaii Visitors and Convention Bureau did during the recession and tourism slump, and its adroit actions are credited with helping…

5 steps to Writing a Press Release

Many small businesses don’t have the budget to hire a marketing firm to disseminate information about new products, special promotions or upcoming events, so it’s important to know how to get the word out when you are your marketing team.…

5 Steps to Better Public Speaking

Some people have the natural ability to speak with confidence in front of large audiences. For everyone else, Mark Blackburn, treasurer of Honolulu’s Downtown Business Association Toastmasters, offers tips on being a better public speaker. “It’s a real challenge, but…

5 Steps to Planning an Event

Successful events are a critical way of interacting with customers. Philip Richardson, CEO of Current Affairs, one of Hawaii’s most prestigious event-planning companies, offers advice on getting the most from your events. 1. Define your objectives “You’ve got to have…

Loving Liliha

It’s late afternoon in Liliha and minutes are ticking by on the new town clock high above Finance Factors at the crossroads of North Kuakini and Liliha streets. Schoolchildren and early diners squeeze onto stools at Liliha Bakery for $4 hamburgers, hot cakes and…

5 Steps to Making Meetings Work

Worried that you and your staff are wasting time in unproductive meetings? Attorney Elizabeth Kent of the Hawaii Judiciary’s Center for Alternative Dispute Resolution offers five ways to get the most out of your meetings. 1. Plan Ahead to Be…

5 Steps to Handling the Media

Hawaii presentation coach Pam Chambers offers five steps to successfully speaking to the media without feeling you’ll have to leave town the next day. 1. Take charge of the interview Don’t give all the control to the reporter, or you…

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Categories: Marketing