Marketing

Ugly Doesn’t Sell

Why you need to take your brand identity seriously A business is like a book. It’s judged by its cover. These judgments are now being made in split seconds as consumers constantly scroll online, pushing past the estimated 5,000 ads…

6 Tips for Effective Social Media Marketing

Smart strategy and effective execution in social media are the difference between  results and Just about every business uses social media for marketing. But how you use social media makes all the difference. “Every business should be marketing via social…

Hawai‘i Island Identity Crisis

The dream of a Hawai‘i vacation is often nurtured by a steady stream of messaging from the Hawai‘i Visitors and Convention Bureau and its island chapters. Their job, in a nutshell, is to ensure steady growth in the tourism industry.…

Do It for the Gram

Instagram has emerged as a vital (and potentially lucrative) marketing channel that not only drives customer acquisition, engagement and sales, but also provides small businesses with a free innovation lab and instant feedback for designing their brands and iterating new…

Hawaiʻi's Local Youtube Stars

Young celebrities (and some older ones) understand the path to successful careers in show business, fashion or music looks a lot different than it did a generation ago. They start with video and social media, then branch out in all directions.

Is Customer Service Dead?

In some places, yes, but in others it is thriving and evolving to meet the expectations of customers who want all the options, from online shopping to friendly face-to-face service.  When you arrive at Big Island Candies in Hilo, you…

New Ways to Fundraise

Traditional fundraising techniques sometimes have a poor return on investment and don’t speak to a modern audience. Here’s how local nonprofits are innovating to reach new donors and funding.   1. Ditch the Banquet Today’s donors can tire of what…

Hawaii’s People Stay True

Brand loyalty is strong in the Islands, but give a customer a bad experience and they may never forget or forgive.  “From right here, I can see one, two, three, four, five banks outside my window,” says Dennis Christianson, partner/CEO…

To App or Not To App

Many local organizations have created mobile phone apps to connect with customers, students, patients and others, but apps are not useful to every business At any time, students at Hawaii Pacific University can look at their assignments, view their grades,…