Lyon Associates, Inc. is a Honolulu-based, father-and-son engineering firm with projects from Micronesia to Bahrain. Jim Lyon, 45, was born on Okinawa, when Frank, now 82, was working for another engineering company. After retirement, Frank realized there was more work and…
Q. How much business income insurance coverage do I need? A. We’ve all heard stories about businesses that suffer a fire loss, take three months to rebuild and struggle to survive because of income lost during those months. That is…
“Social media is a marathon, not a sprint. You just have to start,” says Toby Tamaye (@atmarketing), president of AT Marketing. He outlines five social media platforms that can help you connect better with your customers. On Facebook, provide content that…
What do you really know about your customers? Do you know their ages? Where they live? How much money they make? How many kids they have? Do you know where else they shop? How they make buying decisions? Why they…
Problem: Piracy costs the U.S. movie industry more than $20 billion annually, according to industry experts, who say illegal downloads and bootleg copies prevent many independent filmmakers from turning their passion into a livelihood. Solution: EggUp.com is a platform created in Hawaii…
When up to 20,000 guests attend the APEC 2011 Leaders’ Week in November, the local blue-ribbon committee promoting business investment here won’t be touting Hawaii’s old standbys. …
Some pet stores in Hawaii have stopped selling cats and dogs, and are instead partnering with animal shelters and rescue groups to offer adoptions of homeless animals. The unusual marketing strategy may be partly due to more pet-store owners’ concern…
Millions of people visit Hawaii every year from all over the world and many speak little or no English. Many local companies offer foreign-language tours for those visitors, usually focusing on travelers from the big Asian markets of Japan, Korea…
Capital is essential to all small businesses. It allows owners to launch their companies and invest in their companies’ growth. Elizabeth Echols, regional administrator for the U.S. Small Business Administration, provides tips on how to access capital and make it…
