Tanaka of Tokyo Restaurant Chain Founder Shares Tales of Survival as He Passes Baton
New leadership team includes founder's daughter, Bo Tanaka, who promises continuity as well as creativity in an evolving and volatile market.
Marketing
Hey Bartender! Serve Me Another Craft Beer!
Hawaiʻi's craft beer market is bucking a national trend in declining sales, for now at least. Local breweries say island drinking habits, creative new flavors and the steady demand among tourists for local brews has made the difference.
Reviving Hawaiʻi’s Lei Industry One Flower at a Time
BEHawai‘i and the Lei Poinaʻole Project hope to boost local lei flower production and strengthen the art of lei making in the Islands. Despite origins linked to Hawaiian culture, lei sold here now often come from foreign sources.
How to Grow Your Business? Waste Money
Management guru Luke Williams says companies need to rethink everything about their businesses to stay competitive, including staying in the game by investing in "wasteful" learning.
Jody Shiroma’s Advice: Never Stop Growing
The PBS Hawaiʻi executive helps young people interested in media and PR, and she still seeks advice from her own mentors.
How to Find Success as a Hawai‘i Business on the Mainland
Five guiding principles from the daughter of the founder of Sun Noodle, which has expanded to California and New Jersey.
5 Steps to Keeping Your Marketing Local, Even When Headquarters Is Not
Hitting corporate numbers while keeping products and services authentic for Hawai‘i customers can be an art form.
Central Pacific Bank says Rebranding Reflects “Digital-First Mindset”
Central Pacific Bank, which unveiled a $40 million renovation of its downtown Honolulu headquarters on Jan. 26, has also launched a rebranding campaign.
6 Marketing Principles for Hawaiʻi
Experts explain how to ensure your marketing campaigns are effective in the local market AND for the particular audience you want to reach.
