Marketing

Hawaii's Local Youtube Stars

Lanai and Halia take on the "What's in Da Box?" Challenge ━━ Young celebrities (and some older ones) understand the path to successful careers in show business, fashion or music looks a lot different than it did a generation…

Is Customer Service Dead?

In some places, yes, but in others it is thriving and evolving to meet the expectations of customers who want all the options, from online shopping to friendly face-to-face service.  When you arrive at Big Island Candies in Hilo, you…

New Ways to Fundraise

Traditional fundraising techniques sometimes have a poor return on investment and don’t speak to a modern audience. Here’s how local nonprofits are innovating to reach new donors and funding.   1. Ditch the Banquet Today’s donors can tire of what…

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