Smart strategy and effective execution in social media are the difference between results and Just about every business uses social media for marketing. But how you use social media makes all the difference. “Every business should be marketing via social…
The dream of a Hawai‘i vacation is often nurtured by a steady stream of messaging from the Hawai‘i Visitors and Convention Bureau and its island chapters. Their job, in a nutshell, is to ensure steady growth in the tourism industry.…
Instagram has emerged as a vital (and potentially lucrative) marketing channel that not only drives customer acquisition, engagement and sales, but also provides small businesses with a free innovation lab and instant feedback for designing their brands and iterating new…
“Off the beaten path” means different things to different people, but overall, visitors to Hawaii are more sophisticated and going farther afield than ever before. That has been good news for many businesses that used to depend exclusively on local…
This story explores the power of local in business ownership, corporate leadership and consumer preferences. Attorney Jeff Watanabe, who has served on the boards of several large local companies, has spoken often about the subtleties of Hawaii’s culture. He says…
Have an important story to tell? Communications expert Christine Matsuda Smith explains how to drop news that your constituency will remember. 1. Jump-start the coconut wireless: Think carefully about where your target audiences get their trusted intel – and more…
Young celebrities (and some older ones) understand the path to successful careers in show business, fashion or music looks a lot different than it did a generation ago. They start with video and social media, then branch out in all directions.
They share the challenges of running successful restaurants during a Hawaii Business SmallBiz Academy event “West Oahu has been a great community for us,” says Jason Higa, CEO of FCH Enterprises, the company that owns Zippy’s Restaurants and several other…
Want to open a new restaurant or introduce your existing eatery to more customers? Maybe you want the inside scoop from some of the biggest names in local food. Whatever the case, you should attend “The Business of Restaurants,” a…
