Marketing

Guiding Companies’ Decision- Making

When General Motors wanted to learn what car models would sell in the Chinese market, they turned to the Honolulu-based OmniTrak Group to get inside consumers' minds. The insight OmniTrak provided, dubbed "The Goldilocks Strategy," helped the North American automaker…

Marketing Hawaii 3.0

A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the…

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Categories: Marketing