Small Business

Thank Goodness, This Is a Drill

Firefighters train for two of their most important roles in an airplane fire: clearing a fire-free path for evacuating passengers and rescuing incapacitated victims. These Federal Fire Department recruits train using a mock large-body aircraft, whose fire is fed by…

My Job: We All Scream for Ice Cream!

NAME: Cari Ann Leong AGE: 32 JOB: Owner, Ice Cream Dreamz, an ice cream/gelato truck, and full-time hairstylist START: “It’s a family-run truck,” the Sacred Hearts graduate and Kaimuki resident explains. “We started it about three years ago. It was…

Guiding Companies’ Decision- Making

When General Motors wanted to learn what car models would sell in the Chinese market, they turned to the Honolulu-based OmniTrak Group to get inside consumers' minds. The insight OmniTrak provided, dubbed "The Goldilocks Strategy," helped the North American automaker…

Hawaii Depends on Small Businesses

Small businesses are so crucial to Hawaii that they must be nurtured and protected for the overall economy to grow. The federal Small Business Administration has different definitions for a small business depending on the industry, but, if we use…

Manage to the Max

My last column explained why small businesses are so crucial to Hawaii and that they must be nurtured for the overall economy to grow. This column offers a simple but effective strategy to manage your business to maximum capacity. First,…

Marketing Hawaii 3.0

A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the…

Death Is His Life’s Work

NAME: Charles Clark AGE: 57 JOB: Mortician, Oahu Mortuary START: When he was about 17, Clark attended a friend’s funeral service at Borthwick Mortuary. “The funeral director and I became friendly and chatted, and when I returned to the funeral…

Women at Work

Why are there so few women at the top? Just 5.8 percent of CEOs at Fortune 500 companies are women. Globally, women hold around 15 percent of corporate board seats; in the U.S., it’s just 11 to 12 percent. There…

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Categories: Small Business