Business & Industry

Biodiesel Certification

Kelly King thinks you should know more about your biodiesel. King, the vice president of Pacific Biodiesel, America’s oldest biofuel company, has long been a proponent for sustainably produced fuels and, when it comes to sustainability, she says local is…

Marketing Lessons

Jon Jepson knows the Hawaiian seas like the back of his hand, but when he began marketing for Makani, the $1.8 million catamaran he helped hand-build, Jepson found himself testing new waters. Now in its third year, Makani Catamaran takes…

5 Steps to Boost Web Traffic

You finally caught on and created a company Web site. The problem is, nobody knows about it. Mary Fastenau, president of StarrTech Interactive, explains how to drive more eyeballs to your Web site for little or no cost. OvercommunIcate your…

Virtual Offices

Local company Resource Suites is partnering with one of the nation’s largest real estate firms to redefine where you work. With tools such as the Internet and smart phones, more small companies are discovering that they save money and time…

Charitable Vacation

Guests staying at Marriott’s five Hawaii hotels can now donate 100 percent of their last night’s room rate to the American Heart Association’s Hawaii chapter, Kapiolani Children’s Miracle Network or the American Red Cross’s Hawaii chapter, as part of Marriott…

Young People, Big Thoughts

The idea: Invite 13- and 14-year-olds to a week of creating business plans, conducting market research and making “pitches.” Tantalize them with the stories of how a half-dozen Hawaii CEOs created successful businesses and teach them how to work as…

ZAP! POW! BAM! WOW!

Not only is Oceanit one of the state’s largest and most diverse high-tech engineering companies, it’s now popping out superheroes from a coloring book called Team Oceanit. Designed to intrigue Hawaii children and inspire them to pursue local careers in…

Top 10 Google Tools For the Workplace

Everyone knows Google as a useful search engine, but try some of Google’s lesser-known services and you may wonder how you managed without them. Analytics: Tracks your Web site traffic, checks effectiveness of your ads, compares your site against competitors’…

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Categories: Business & Industry