Business & Industry

Guiding Companies’ Decision- Making

When General Motors wanted to learn what car models would sell in the Chinese market, they turned to the Honolulu-based OmniTrak Group to get inside consumers' minds. The insight OmniTrak provided, dubbed "The Goldilocks Strategy," helped the North American automaker…

A 600-Year Tradition

Emma Robinson, a UH master of fine arts in design student, paints a scenic pine tree backdrop for the play "Power and Folly: Japanese (Kyogen) Satire for the 21st Century." Historians believe Kyogen is the oldest professional theater style in…

Nonprofit Corner: Sustainable Homeownership

“We’re trying to create a consumer who’s better-educated, empowered and can make their own decisions when it comes to first-time home buying,” explains Dennis Oshiro, executive director of Hawaii HomeOwnership Center. “A single mom who spent 10 years getting coaching…

Marketing Hawaii 3.0

A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the…

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