8 Tips for Marketing Your Restaurant During COVID-19
These steps are essential for keeping your business top-of-mind during the pandemic.
Marketing
Harnessing Intelligent Tech for Your Company Now
Thousands of Hawai‘i businesses have moved some or all of their operations from in-office to remote and online. Local tech expert Derek Gabriel, cofounder and CEO of Ignite Solutions Group, suggests ways your company can create opportunities in this new technological landscape.
6 Tips for Effective Social Media Marketing
Smart strategy and effective execution in social media are the difference between results and Just about every business uses social media for marketing. But how you use social media makes all the difference. “Every business should be marketing via social…
Hawai‘i Island Identity Crisis
The dream of a Hawai‘i vacation is often nurtured by a steady stream of messaging from the Hawai‘i Visitors and Convention Bureau and its island chapters. Their job, in a nutshell, is to ensure steady growth in the tourism industry.…
Do It for the Gram
Instagram has emerged as a vital (and potentially lucrative) marketing channel that not only drives customer acquisition, engagement and sales, but also provides small businesses with a free innovation lab and instant feedback for designing their brands and iterating new…
10 Ways to Draw More Visitors to your Store or Restaurant
“Off the beaten path” means different things to different people, but overall, visitors to Hawaii are more sophisticated and going farther afield than ever before. That has been good news for many businesses that used to depend exclusively on local…
Buy Local: A Simple Phrase with Layers of Meaning
This story explores the power of local in business ownership, corporate leadership and consumer preferences. Attorney Jeff Watanabe, who has served on the boards of several large local companies, has spoken often about the subtleties of Hawaii’s culture. He says…
5 Steps to Making a Splash with Your News
Have an important story to tell? Communications expert Christine Matsuda Smith explains how to drop news that your constituency will remember. 1. Jump-start the coconut wireless: Think carefully about where your target audiences get their trusted intel – and more…
Hawaiʻi's Local Youtube Stars
Young celebrities (and some older ones) understand the path to successful careers in show business, fashion or music looks a lot different than it did a generation ago. They start with video and social media, then branch out in all directions.
