I’m hearing a lot of buzz about cause marketing. How do I get my small business started on it? Cause marketing aligns a brand with a cause in the community, such as sustainability, helping children or homelessness. When executed strategically,…
Jane Murao says she was frustrated with the process of delivering Ikea products to Hawaii, so she launched Haul2hi. The company specializes in bringing Ikea’s furniture and other products to the Islands. Her customers shop for products in Ikea’s physical…
Tuesday, 11:34 am Pearlridge Center Photo by Josiah Patterson Stephanie Lake stores the elements to her larger-than-life holiday displays in this room at Pearlridge Center. Awaiting her creative touch are 16 plastic Christmas…
When it comes to bikini shopping, there’s a vital statistical difference between the buying habits of locals and those of Island visitors. It all comes down to cheeks – the okole, that is – and just how much a lady…
MANY PEOPLE CAN'T imagine leaving the intimate communities and beautiful aina of their favorite Neighbor Island, even though that may limit their career opportunities. Executive and personal coach Sydney Wiecking offers ways to reduce those limitations and turn your home into…
BEFORE BECOMING A global franchise operation, L&L began in the 1950s as a modest business called L&L Dairy, owned by father and son Robert Lee and Robert Lee Jr. That restaurant, now called L&L Drive-Inn, still stands at 1711 Liliha St.…
Question: I have a great idea for a company, but I can’t come up with a name. How do I get started? Answer: Naming a business requires careful thought. Here are pointers to get you started: Define your brand…
Jason Cohen, marketing manager for the Kona-based Hawaii Forest & Trail tour company, checks user-review sites such as Yelp and TripAdvisor whenever he is notified of a new review. He also monitors the company’s Facebook page daily for comments. If…
Honolulu drivers spend an average of 60 hours a year sitting in traffic, according to the annual INRIX Traffic Scorecard. That’s a challenge for your patience but a great opportunity for vehicle ads, says Kia Kamauu, VP for ROI Printing.…
