5 Things to Know About a Digital Media Strategy
“A digital media strategy is not something that you should be afraid of,” said Thomas Obungen, digital and…
Small Business
Guiding Companies’ Decision- Making
When General Motors wanted to learn what car models would sell in the Chinese market, they turned to the Honolulu-based OmniTrak Group to get inside consumers' minds. The insight OmniTrak provided, dubbed "The Goldilocks Strategy," helped the North American automaker…
Hawaii Depends on Small Businesses
Small businesses are so crucial to Hawaii that they must be nurtured and protected for the overall economy to grow. The federal Small Business Administration has different definitions for a small business depending on the industry, but, if we use…
Manage to the Max
My last column explained why small businesses are so crucial to Hawaii and that they must be nurtured for the overall economy to grow. This column offers a simple but effective strategy to manage your business to maximum capacity. First,…
Marketing Hawaii 3.0
A record-setting 8.9 million visitors came to Hawaii in 2016. Most were drawn by the Islands’ decades-old persona of sun, sand, surf and aloha, but some were lured by the artful use of creative technology: • A photo on the…
Death Is His Life’s Work
NAME: Charles Clark AGE: 57 JOB: Mortician, Oahu Mortuary START: When he was about 17, Clark attended a friend’s funeral service at Borthwick Mortuary. “The funeral director and I became friendly and chatted, and when I returned to the funeral…
Women at Work
Why are there so few women at the top? Just 5.8 percent of CEOs at Fortune 500 companies are women. Globally, women hold around 15 percent of corporate board seats; in the U.S., it’s just 11 to 12 percent. There…
The Careerist: Help! Gift Collectors Are After Me Again
Q: What’s with obligatory office gifts? I love my job, but it seems like I get a couple of emails every month “asking” me to donate money for the office gift for someone’s shower – bridal, baby or whatever. Often,…
EXTRA: Read All About Him!
Real estate agent’s other job is background actor for movies and TV shows. He's great at blending in. NAME: Jerald Pang AGE: 56 JOB: Nonunion background actor (extra) and full-time real estate agent START: In the summer of 2013, Pang…
