All Stories
Marketing

Guiding Companies’ Decision- Making

Jordan Virtue,

When General Motors wanted to learn what car models would sell in the Chinese market, they turned to the Honolulu-based OmniTrak Group to get inside consumers' minds. The insight OmniTrak provided, dubbed "The Goldilocks Strategy," helped the North American automaker…
Education

A 600-Year Tradition

Hawaii Business Staff,

Emma Robinson, a UH master of fine arts in design student, paints a scenic pine tree backdrop for the play "Power and Folly: Japanese (Kyogen) Satire for the 21st Century." Historians believe Kyogen is the oldest professional theater style in…
Nonprofits

Nonprofit Corner: Sustainable Homeownership

Jackie M. Young,

“We’re trying to create a consumer who’s better-educated, empowered and can make their own decisions when it comes to first-time home buying,” explains Dennis Oshiro, executive director of Hawaii HomeOwnership Center. “A single mom who spent 10 years getting coaching…
Small Business

Hawaii Depends on Small Businesses

Reg Baker,

Small businesses are so crucial to Hawaii that they must be nurtured and protected for the overall economy to grow. The federal Small Business Administration has different definitions for a small business depending on the industry, but, if we use…
Success Stories

How Family Businesses Survive and Thrive

Beverly Creamer,

As Baby Boomers retire, thousands of local family businesses are facing difficult transitions to the next generation. A groundbreaking local survey identifies challenges and solutions. Here’s how family businesses can survive and thrive. There’s a perfect storm ahead, and most…
Small Business

Manage to the Max

Reg Baker,

My last column explained why small businesses are so crucial to Hawaii and that they must be nurtured for the overall economy to grow. This column offers a simple but effective strategy to manage your business to maximum capacity. First,…