Major nonprofits rarely put paid staff on street corners to ask for donations and recruit members. So when Hawaii Business staff kept seeing youthful Greenpeace employees around Oahu asking passersby for donations, we wanted to know: Is this a cost-effective…
Most business cards serve a basic purpose: providing your name and title, and the best ways to reach you. But some cards do more: They help you stand out from the crowd. We got more than a hundred entries for…
John Adversalo and his staff at Architects Pacific sometimes work late into the night or on weekends. He needed a way to get quick answers in the least obtrusive way possible, so he equipped everyone with Apple’s smartphone. HB: Why…
ATCO Software’s Web-based technology lets users quickly make real-time reservations for restaurants, tours and attractions without picking up the phone. How it works Tourists can book online before arriving, or visit the hotel’s concierge desk or an ATCOKiosk. For example, the…
The new chairman of the Hawaii Hotel & Lodging Association is Vice President in charge of Marriott’s hotels and resorts in Hawaii, North Asia and the South Pacific. Tatum says growing up in Hawaii has given him a valuable perspective on how the hospitality…
Tokyo, Japan — High on the stage of the Hawaii booth, overlooking the hubbub of Japan’s biggest travel fair, the musical group Manoa DNA launches into “Aloha You, Aloha Me.” It’s a catchy tune, sung mostly in Japanese, that has…
Watching the death of Act 221 was like watching the Superferry ordeal unravel all over again,” says attorney Jay Fidell, president of ThinkTech Hawaii. “Why this state continues to oppose progress and kill measures that so many people and businesses will benefit from…
Many small businesses don’t have the budget to hire a marketing firm to disseminate information about new products, special promotions or upcoming events, so it’s important to know how to get the word out when you are your marketing team.…
Q. My business would be a disaster zone if our data were lost or stolen. What should I do to protect it? A. Today’s small businesses are under assault on many fronts. In October, the FBI warned of a new wave…
